MARC record from Internet Archive

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001 945804148
003 OCoLC
003 OCoLC
005 20160621115323.0
008 160331t20162016nyu 000 0aeng
010 $a2016010080
019 $a925397967
020 $a9781501135910 (hardback)
020 $a1501135910 (hardback)
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050 00 $aHD9992.U52$bK555 2016
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100 1 $aKnight, Philip H.,$d1938-$eauthor.
245 10 $aShoe dog :$ba memoir by the creator of Nike /$cPhil Knight.
250 $aFirst Scribner hardcover edition.
264 1 $aNew York :$bScribner, an imprint of Simon & Schuster, Inc.,$c2016.
264 4 $c©2016
300 $a386 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--$cProvided by publisher.
600 10 $aKnight, Philip H.,$d1938-
610 20 $aNike (Firm)
650 0 $aBusinesspeople$zUnited States$vBiography.
650 0 $aSporting goods industry$zUnited States$xHistory.
655 7 $aAutobiographies.$2lcgft
776 08 $iOnline version:$aKnight, Philip H., 1938- author.$tShoe dog$dNew York : Scribner, 2016$z9781501135934$w(DLC) 2016015649
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