MARC record from Internet Archive

LEADER: 03234cam 2200565Ii 4500
001 ocn968162285
003 OCoLC
005 20220827143838.0
008 161005t20162016mou b 000 0 eng d
040 $aAZZPT$beng$erda$cAZZPT$dBDX$dUUC$dOCLCF$dUPM$dWLM$dFYF$dX#4$dOCLCQ$dHZW$dOCLCQ$dNLGGC$dUKBCF$dOCLCO
020 $a9780692769447$q(pbk.)
020 $a0692769447$q(pbk.)
035 $a(OCoLC)968162285
050 4 $aTK5105.884$b.J36 2016
082 04 $a025.04
100 1 $aJantsch, John,$eauthor.
245 10 $aSEO for growth :$bthe ultimate guide for marketers, web designers & entrepreneurs /$cJohn Jantsch and Phil Singleton.
246 3 $aSearch Engine Optimization for growth
250 $aFirst edition.
264 1 $a[Kansas City, MO] :$bDuct Tape Publishing,$c[2016]
264 4 $c©2016
300 $axvi, 221 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 209-218).
520 $a"Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.
505 0 $a1. Defining SEO growth -- 2. The search engine economy -- 3. The Google algorithm today -- 4. The inbound marketing super-weapon -- 5. Why 99% of new websites fail -- 6. The strategic advantage -- 7. It all starts with keywords -- 8. Building stronger website SEO -- 9. Link building today -- 10. Managing reputation and reviews -- 11. Social media SEO integration -- 12. SEO awareness and updating -- 13. Adwords and paying-per-click -- 14. Google analytics and search console 165 -- 15. Feeding your optimized website -- 16. In-house SEO vs. SEO professionals.
650 0 $aSearch engines.
650 0 $aWeb sites$xMarketing.
650 0 $aWeb site development.
650 2 $aSearch Engine
650 6 $aMoteurs de recherche.
650 6 $aSites Web$xDéveloppement.
650 7 $asearch engines.$2aat
650 7 $aComputers and IT.$2eflch
650 7 $aSearch engines.$2fast$0(OCoLC)fst01110372
650 7 $aWeb site development.$2fast$0(OCoLC)fst01173243
650 7 $aWeb sites$xMarketing.$2fast$0(OCoLC)fst01173262
650 17 $aZoekmachines.$2gtt$0(NL-LeOCL)172207118
650 17 $aWebsites.$2gtt$0(NL-LeOCL)152827897
650 17 $aOndernemingen.$2gtt$0(NL-LeOCL)07860981X
650 17 $aMarketing.$2gtt$0(NL-LeOCL)078583810
650 7 $aLibrary & information sciences / Museology.$2thema
650 7 $aComputers and IT.$2ukslc
700 1 $aSingleton, Phil,$eauthor.
938 $aBrodart$bBROD$n119368218
029 1 $aNLGGC$b421254351
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 43 OTHER HOLDINGS