| Record ID | ia:segmentationposi0000myer |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/segmentationposi0000myer/segmentationposi0000myer_marc.xml |
| Download MARC binary | https://www.archive.org/download/segmentationposi0000myer/segmentationposi0000myer_meta.mrc |
LEADER: 03740cam 2200709 a 4500
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005 20200723064421.0
008 960401s1996 ilua b 001 0 eng
010 $a 96016461
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035 $a(OCoLC)34545538$z(OCoLC)228095454$z(OCoLC)492693422
050 00 $aHF5415.125$b.M493 1996
082 00 $a658.8/02$220
084 $a85.40$2bcl
084 $aQP 621$2rvk
100 1 $aMyers, James H.
245 10 $aSegmentation and positioning for strategic marketing decisions /$cJames H. Myers.
260 $aChicago :$bAmerican Marketing Association,$c©1996.
300 $axiii, 358 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $g1.$tStrategic Marketing Planning --$g2.$tIntroduction to Market Segmentation --$g3.$tSome Common Basis Variables --$g4.$tSegmentation Using Interdependence Methods: Partition Clustering --$g5.$tSegmentation Using Interdependence Methods: Hierarchical Clustering --$g6.$tSegmentation Using Dependence Methods: Interaction Detection --$g7.$tSome Basic Positioning Concepts and Techniques --$g8.$tPerceptual Positioning Maps --$g9.$tPreference Positioning Maps --$g10.$tOther Types of Positioning Maps --$g11.$tPositioning Based on Laddering --$g12.$tNew Products /Services: The Present Scenario --$g13.$tBenefit Structure Analysis --$g14.$tMarket Structure Studies: The Stefflre Process.
650 0 $aMarketing$xStatistical methods.
650 0 $aMarket segmentation.
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 7 $aMarketing$xStatistical methods.$2fast$0(OCoLC)fst01010250
650 17 $aMarktsegmentatie.$2gtt
650 17 $aMarketing.$2gtt
650 7 $aMarketing$2gnd
650 7 $aMarketingstrategie$2gnd
650 7 $aMarktsegmentierung$2gnd
650 7 $aPositionierung$gMarketing$2gnd
650 7 $aStatistik$2gnd
650 7 $aMarketing$xModèles mathématiques.$2ram
650 7 $aÉtudes de marché.$2ram
653 0 $aMarket segmentation
653 0 $aMarketing$aStatistical methods
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009042396&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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