MARC record from Internet Archive

LEADER: 04099cam 2200661 a 4500
001 ocm76952418
003 OCoLC
005 20210511215117.0
008 050715s2005 mau b 001 0 eng c
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020 $a9781857883619
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043 $an-us---
050 4 $aHD9696.8.U64$bG663 2005
082 04 $a338.761025040973$222
100 1 $aBattelle, John,$d1965-
245 14 $aThe search :$bhow Google and its rivals rewrote the rules of business and transformed our culture /$cJohn Battelle.
260 $aBoston :$bN. Brealey,$c2005.
300 $a311 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 289-300) and index.
505 0 $a1. The database of intentions -- 2. Who, what, where, why, when and how (much) -- 3. Search before Google -- 4. Google is born -- 5. A billion dollars, one nickel at a time : the Internet gets a new business model -- 6. Google 2000-2004 : zero to $3 billion in five years -- 7. The search economy -- 8. Search, privacy, government, and evil -- 9. Google goes public -- 10. Google today, Google tomorrow -- 11. Perfect search -- Epilogue -- Acknowledgments -- Notes -- Index.
520 1 $a"Jumping into the game long after Yahoo, AltaVista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dot-com crash, and pulled off the largest and most talked-about initial public offering in the history of Silicon Valley." "But The Search offers much more than the inside story of Google₂s triumph. It₂s also a big-picture book about the past, present, and future of search technology and the enormous impact it₂s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest." "Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again. Battelle reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared Don₂t Be Evil to be its corporate motto."--Jacket.
583 1 $aSelf-Renewing$c2017$5UoY
610 20 $aGoogle (Firm)
630 00 $aGoogle.
650 0 $aInternet industry$zUnited States.
650 0 $aWeb search engines.
650 0 $aInternet searching.
650 0 $aInformation society$zUnited States.
610 27 $aGoogle (Firm)$2fast$0(OCoLC)fst00759798
630 07 $aGoogle.$2fast$0(OCoLC)fst01398583
650 7 $aInformation society.$2fast$0(OCoLC)fst00972767
650 7 $aInternet industry.$2fast$0(OCoLC)fst00977265
650 7 $aInternet searching.$2fast$0(OCoLC)fst00977289
650 7 $aWeb search engines.$2fast$0(OCoLC)fst01173234
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2808582&custom_att_2=simple_viewer
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948 $hNO HOLDINGS IN P4A - 105 OTHER HOLDINGS