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MARC record from Internet Archive

LEADER: 00992cam 2200277 a 4500
001 97051702
003 DLC
005 20020910200619.0
008 971210s1998 ilua 001 0 eng
010 $a 97051702
020 $a0844232394 (cloth)
020 $a0844233552 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5438.5$b.S38 1998
082 00 $a658.8/2$221
100 1 $aSchultz, Don E.
245 10 $aSales promotion essentials :$bthe 10 basic sales promotion techniques-- and how to use them /$cDon E. Schultz, William A. Robinson, Lisa A. Petrison.
250 $a3rd ed.
260 $aLincolnwood, Ill. :$bNTC Business Books,$cc1998
300 $a231 p. :$bill. ;$c24 cm.
500 $aIncludes index.
650 0 $aSales promotion.
700 1 $aRobinson, William A.,$d1926-
700 1 $aPetrison, Lisa.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh023/97051702.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/mh022/97051702.html