MARC record from Internet Archive

LEADER: 08515cam 2200781 a 4500
001 ocm62704813
003 OCoLC
005 20180718080547.0
008 050624s2006 cau 001 0 eng d
010 $a 2005929812
040 $aBKC$beng$cDLC$dBKC$dBGU$dVP@$dBAKER$dBTCTA$dYDXCP$dGEBAY$dOCLCF$dOCLCO$dOCLCQ$dSFR$dATSAE
019 $a222833153
020 $a1592007457
020 $a9781592007455
024 10 $a082039507453
024 1 $a0082039507453
028 32 $aHL00331710$bHal Leonard
035 $a(OCoLC)62704813$z(OCoLC)222833153
042 $alccopycat
043 $an-us---
050 00 $aML3795$b.F543 2006
082 00 $a780.23/73$222
100 1 $aFisher, Jeffrey P.$q(Jeffrey Paul),$d1963-
245 10 $aRuthless self-promotion in the music industry /$cby Jeffrey P. Fisher.
250 $a2nd ed.
260 $aBoston, Mass. :$bThomson Course Technology :$bArtistPro Publishing,$c℗♭2006.
300 $axix, 297 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $aCHAPTER 1 Cultivating the Ruthless Spirit. -- You Are In Business. -- Plan to Plan Well 2 -- Your Ruthless Personality 4 -- CHAPTER 2 Acquiring Necessary Ruthless Skills 13 -- Read to Win 13 -- Write Right 14 -- Say It Good, Better, Best 18 -- W hat Is Your Body Saying? 19 -- Business Skills on. 20 -- Business Skills 20 -- Spend 15 Minutes a Day on Self-Improvement 21 -- CHAPTER 3 Crafting Your Ruthless Image and Message. 23 -- Image + Credentials = Reputation. 24 -- Ruthless Self-Promotional Images. 25 -- Develop a Culture. 28 -- Image and Content op 30 -- Image and Contenta 30 -- Message and Tone 30 -- Name Thang 31 -- Representing Your Image and Message. 33 -- Image Problems and Exploitation 39 -- CHAPTER 4 Ruthless Market Research. 40 -- Raison d'Ttre. 41 -- Judging a Market 43 -- Doing the Research 44 -- Uncovering the Competition 47 -- Timing. 47 -- Creating Prospect and Client Lists 48 -- Research in the Real World 48
505 00 $aCHAPTER 5 Understanding Ruthless Psychology and Philosophy. 51 -- Terms Defined 51 -- RSP 101 53 -- Promoting Real Benefits. 56 -- Compatible Products and Services Deliver Fundamental Benefits 59 -- Giving It Away 60 -- CHAPTER 6 Creating a Ruthless Self-Promotion Plan 64 -- How Do You Define Success? 64 -- Planning 101 65 -- Evaluating Your Success 68 -- Wasting Time 70 -- Your Ruthless Self-Promotion Plan 70 -- Quick and Easy Promotional Planning 72 -- CHAPTER 7 Producing Ruthless Promotional Material 74 -- Real Promotional Writing 75 -- Prepare to Write 78 -- Elements of Successful Promotional Writing 8 -- W hat, then How 83 -- Getting and Using Client Testimonials. 84 -- Offer a Guarantee Too 86 -- Your Best Promotion 87 -- The Q&A/FAQ Promotion 90 -- Short, Powerful Promotion Examples 93 -- Basic Promotion Design 94 -- DIY Design 94 -- Visual Presentations 96 -- Radio or TV Promotion ? 97 -- CHAPTER 8 Using Ruthless Promotion Tactics. 98 -- Ads 98 -- Apologies 98
505 00 $aBiography 99 -- Business Cards a. oo -- Brochures oo -- Calendars oo -- Card Decks -- Case Studies lo . -- Catalog/Web Store 102 -- CDs 103 -- Contests. o103 -- Cooperative Deals. 103 -- Copies and Reprints 104 -- Coupon 104 -- Cover Letter/E-Mail = Sales Letter 104 -- Credit and Debit Cards 105 -- Demo 5 -- Direct Mail 105 -- Discounts lo610 -- DVD 107 -- E-Mail. 107 -- E-Mail Signature 107 -- Envelopes and Mailing Labels -- Event Marketing. 107 -- Fact Sheet, Background, History, and Philosophy 107 -- Fan Letters 107 -- Fax Cover Sheet 108 -- FAQ or Q&A 9 -- Flyers log -- Garage Sales l 109 -- Gifts 1 -- Giefgati 115o -- Gimmicks no -- Goodwill no -- Hand Stamp i11 -- Holiday Promotions 11 -- Humor. 112 -- Incentives 11 -- In-Store/On-Street Appearances 113 -- Magnetic Signs. 113 -- Merchandise or Swag. 113 -- MP3 115 -- Negative < Positive 115 -- Newsletter 115 -- News Releases and Articles . a 116 -- Open Houses. a. 116 -- Package Inserts. 116 -- Packaging 116 -- Partner 117
505 00 $aPhotos 117 -- Podcast 118 -- Point of Purchase Material 118 -- Postcards 118 -- Premiums 119 -- Promotional Kits 119 -- Proposals 121 -- Publicity. 121 -- Routine Letters and Phrases 123 -- RefeSponsoralsan Event. 12 -- Street Teams 125 -- Subscription. 126 -- Synopsis or One and Phrases 123 -- TeSalephone Prootions 126 -- Thank You Notes 126 -- Samples 123 -- Self-Mailer 124 -- Set List. 124 -- Signs, Posters, and Banners 12 -- Soundbite (or Elevator Pitch). 12 -- Sponsor an Event 12 -- Street Teams 129 -- Subscription (Free or Paid) Products 12 -- Synopsis or One Sheet Promotions. 126 -- Telephone Promotions. 126 -- Thank You Notes 126 -- Tip Sheets, Special Reports, Booklets, and Books 127 -- Toll-Free Pone Number. 127 -- A Demo a Day ?.. 135 -- CHAPTER 10 Ruthless Public 145 -- Publicity 146 -- Step-by-Step 147 -- Word of Mouth 129 -- Drafting News Releases That work 153 -- AssePromotion Example: Selling Products 159 -- CHAPTER9 Ruthless Audio and Video Promotions. 131
505 00 $aAudio Promotion 131 -- Video Promotion 133 -- A Demo a Day 135 -- Using Public Access TV 139 -- Promote On-Hold. 142 -- CHAPTER10 Ruthless Publicity 145 -- Publicity 411 146 -- Step-by-Step Publicity 147 -- Drafting News Releases That Work 153 -- Assembling a Media Kit 159 -- More Publicity Caveats 16 -- Write to the Top 164 -- Frugal Publicity 168 -- CHAPTER 11 Ruthless Advertising 170 -- Advertising 411 171 -- Writing and Designing Your Ad 172 -- Placing Your Ads 176 -- Save Money on Your Ads 179 -- CHAPTER 12 Ruthless Internet 182 -- Ruthless E-Mail Promotion. 183 -- Newsgroups, Forums, and Chat Rooms 191 -- Mailing Lists 192 -- Classified and Banner Ads. 193 -- Search Engines and Other Directories 193 -- Master of Your Own Domain. 194 -- CHAPTER 13 Ruthless Relationship Building. 2oo -- NetwoBuildrking Your 101 network 2013 -- Building Your Network 203 -- Networking Tips. 204 -- General Relationship-Building Techniques 206 -- Outstanding Customer Service. 208
505 00 $aNurture Your Client Relationships 21o -- Deal with Problems. 211 -- CHAPTER 14 Ruthless Events. 213 -- Trade Shows 213 -- M aking Presentations 218 -- Party On, Dude 225 -- Event Promotion. 227 -- CHAPTER 15 Ruthless Sales 230 -- Sales and Dream Spinning 231 -- Closing the Sale. 233 -- Telephone Success Tips 236 -- Cold Call Success a 240 -- Calling Past Customers 245 -- Overcoming Sales Objections 246 -- Make More Music Product Sales. 249 -- CHAPTER 16 Ruthless Self-Promotion in Action. 251 -- Complete the Preparatory Steps 251 -- Promotional Wave 252 -- Publicity-Based Promotions 255 -- Just for Bands (Not) 256 -- Ruthless Self-Promotion in a Nutshell 262 -- CHAPTER 17 Getting Ruthless Help. 263 -- Computer Smarts 263 -- Computer Tips. 265 -- Getting Promotional or Sales Help 269 -- Your Self-Promotion Team 271 -- Finding and Choosing Your Advisers. 273 -- CHAPTER18 Ruthless S-U-R-V-I-V-A-L 275 -- Survival 275 -- Pump Up the Business Volume. 277.
650 0 $aMusic$xVocational guidance.
650 0 $aMusic trade$zUnited States.
650 0 $aSuccess in business$zUnited States.
650 7 $aMusic trade.$2fast$0(OCoLC)fst01030641
650 7 $aMusic$xVocational guidance.$2fast$0(OCoLC)fst01030464
650 7 $aSuccess in business.$2fast$0(OCoLC)fst01137062
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 07 $aMusik.$2swd
650 07 $aMusikwirtschaft.$2swd
650 07 $aBerufsberatung.$2swd
651 7 $aUSA.$2swd
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy0608/2005929812.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1103/2005929812-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1103/2005929812-d.html
938 $aBaker & Taylor$bBKTY$c24.99$d18.74$i1592007457$n0006469662$sactive
938 $aBaker and Taylor$bBTCP$n2005929812
938 $aYBP Library Services$bYANK$n2212903
029 1 $aAU@$b000040001278
029 1 $aAU@$b000046901370
029 1 $aGEBAY$b9431058
029 1 $aNZ1$b10647971
029 1 $aUKBCI$b09377897X
029 1 $aUKBNS$b09377897X
029 1 $aUKMDD$b1592007457
029 1 $aUKSCO$b09377897X
029 1 $aUKSGC$b09377897X
029 1 $aUKSOM$b09377897X
029 1 $aUNITY$b09377897X
029 1 $aYDXCP$b2212903
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 89 OTHER HOLDINGS