MARC record from Internet Archive

LEADER: 03482cam 2200685Ma 4500
001 ocm47009401
003 OCoLC
005 20201002114626.0
008 010411s2000 njud ob 001 0 eng d
006 m o d
007 cr cn|||||||||
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020 $a0585365474$q(electronic bk.)
020 $a9780585365473$q(electronic bk.)
020 $z080583382X$q(cloth ;$qalk. paper)
020 $z9780805833829
020 $z9781410606068
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043 $an-us---
050 4 $aPN1992.8.A32$bR47 2000eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1/930223$221
245 00 $aResearch in media promotion /$cedited by Susan Tyler Eastman.
260 $aMahwah, NJ :$bLawrence Erlbaum Associates,$c2000.
300 $a1 online resource (xiii, 365 pages) :$bcharts
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aLEA's communication series
500 $aA collection of 11 original studies.
504 $aIncludes bibliographical references and indexes.
505 00 $gPart II$tApplications of Research in Promotion.
588 0 $aPrint version record.
650 0 $aAdvertising$xTelevision programs$zUnited States.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising$xTelevision programs.$2fast$0(OCoLC)fst00797786
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 4 $aElectronic books.
700 1 $aEastman, Susan Tyler.
776 08 $iPrint version:$tResearch in media promotion.$dMahwah, NJ : Lawrence Erlbaum Associates, 2000$z080583382X$w(DLC) 99087341$w(OCoLC)43114292
830 0 $aLEA's communication series.
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856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0634/99087341-d.html
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948 $hNO HOLDINGS IN P4A - 649 OTHER HOLDINGS