MARC record from Internet Archive

LEADER: 03091cam 2200469 a 4500
001 ocn213308883
003 OCoLC
005 20101108184404.0
008 080617s2008 nyu 001 0 eng
010 $a 2008024954
040 $aDLC$beng$cDLC$dBTCTA$dBAKER$dYDXCP$dBUR$dBWX$dVP@$dIXA$dCQU$dCDX$dRCJ$dOCLCQ
020 $a9781591842231
020 $a1591842239
035 $a(OCoLC)213308883
050 00 $aHD62.5$b.K382 2008
082 00 $a658$222
100 1 $aKawasaki, Guy,$d1954-
245 10 $aReality check :$bthe irreverent guide to outsmarting, outmanaging, and outmarketing your competition /$cGuy Kawasaki.
260 $aNew York :$bPortfolio,$c2008.
300 $axx, 474 p. ;$c23 cm.
500 $aIncludes index.
520 $aAs Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description.
505 0 $aThe reality of starting -- The reality of raising money -- The reality of planning and executing -- The reality of innovating -- The reality of marketing -- The reality of selling and evangelizing -- The reality of communicating -- The reality of beguiling -- The reality of competing -- The reality of hiring and firing -- The reality of working -- The reality of doing good.
650 0 $aNew business enterprises.
650 0 $aEntrepreneurship.
650 0 $aCompetition.
650 0 $aManagement.
856 41 $3Table of contents only$uhttp://catdir.loc.gov/catdir/toc/ecip0820/2008024954.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0906/2008024954-d.html
938 $aBlackwell Book Service$bBBUS$nR5745737$c$29.95
938 $aBaker and Taylor$bBTCP$nBK0007662323
938 $aBaker & Taylor$bBKTY$c25.95$d19.46$i1591842239$n0007662323$sactive
938 $aYBP Library Services$bYANK$n2834516
938 $aCoutts Information Services$bCOUT$n7458944
952 $a213308883$zDLC$bLIBRARY OF CONGRESS$dURI$hFull$iLCC$kDDC$nSummary$tContents$u20101108
952 $a373838269$zUBY$bBRIGHAM YOUNG UNIV LIBR$hFull$iLCC$kDDC$qsr$u20100804
952 $a546302296$zHBS$bHARVARD UNIV, BUSINESS SCH, BAKER LIBR$hLess-than-full batch$iLCC$kDDC$u20100720
952 $a663454000$zRCJ$bSTANFORD UNIV, ROBERT CROWN LAW LIBR$dURI$hFull OCLC member$iLCC$kDDC$tContents$u20100914
029 1 $aNZ1$b12705209
029 1 $aAU@$b000043173892
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 649 OTHER HOLDINGS