MARC record from Internet Archive

LEADER: 02731cam a2200529 a 4500
001 213308883
003 OCoLC
005 20151005071534.0
008 080617s2008 nyu 001 0 eng
010 $a2008024954
020 $a9781591842231
020 $a1591842239
029 1 $aNZ1$b12705209
029 1 $aAU@$b000043173892
035 $a213308883
035 $a(OCoLC)213308883
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dBUR$dBWX$dVP@$dIXA$dCQU$dSFR$dUtOrBLW
049 $aSFRA
050 00 $aHD62.5$b.K382 2008
082 00 $a658$222
092 $a658$bK179r
100 1 $aKawasaki, Guy,$d1954-
245 10 $aReality check :$bthe irreverent guide to outsmarting, outmanaging, and outmarketing your competition /$cGuy Kawasaki.
260 $aNew York :$bPortfolio,$c2008.
300 $axx, 474 p. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $aAs Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--it's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description.
650 0 $aNew business enterprises.
650 0 $aEntrepreneurship.
650 0 $aCompetition.
650 0 $aManagement.
907 $a.b22381879$b12-20-18$c05-14-09
998 $axbt$b07-10-09$cm$da $e-$feng$gnyu$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b22381879$b06-25-15$c05-14-09
938 $aBaker and Taylor$bBTCP$nBK0007662323
938 $aBaker & Taylor$bBKTY$c25.95$d19.46$i1591842239$n0007662323$sactive
956 $aPre-reclamation 001 value: ocn213308883
980 $a0709 KL
998 $axbt$b07-10-09$cm$da$e-$feng$gnyu$h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a658$bK179r$d01-03-2015 16:09$e09-10-2014 13:10$f0$g0$h09-30-14$i31223086700672$j503$0503$k01-24-15$lxbtci$o-$p$29.95$q-$r-$sn $t0$u27$v29$w0$x0$y.i57246889$z09-09-09
945 $a658$bK179r$d - - $e08-31-2017 19:48$f0$g0$h02-14-18$i31223086700664$j211$0800$k - - $lxbtci$o-$p$29.95$q-$r-$s- $t0$u41$v44$w0$x1$y.i57246890$z09-09-09