MARC record from Internet Archive

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001 ocn648922383
003 OCoLC
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050 4 $aPN4874.L76$bB75 2011
082 04 $a070.5092$aB$223
100 1 $aBrinkley, Alan,$eauthor.
245 14 $aThe publisher :$bHenry Luce and his American century /$cAlan Brinkley.
250 $aFirst Vintage books edition.
264 1 $aNew York :$bVintage Books,$c2011.
264 4 $c©2010
300 $axiii, 534 pages, 16 unnumbered pages of plates :$billustrations ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aOriginally published: New York : Knopf, 2010.
504 $aIncludes bibliographical references (pages 461-502) and index.
505 0 $aAmericans abroad -- The striver -- Big man -- "The paper" -- "Time : the weekly news-magazine" -- Empire building -- "Time marches on" -- "Life begins" -- Man of the world -- Time Inc. goes to war -- Losing China -- Cold warriors -- National purpose -- Letting go.
520 $aAcclaimed historian Alan Brinkley gives us a sharply realized portrait of Henry Luce, arguably the most important publisher of the twentieth century. As the founder of Time, Fortune, and Life magazines, Luce changed the way we consume news and the way we understand our world. Born the son of missionaries, Henry Luce spent his childhood in rural China, yet he glimpsed a milieu of power altogether different at Hotchkiss and later at Yale. While working at a Baltimore newspaper, he and Brit Hadden conceived the idea of Time: a "news-magazine" that would condense the week's events in a format accessible to increasingly busy members of the middle class. They launched it in 1923, and young Luce quickly became a publishing titan. In 1936, after Time's unexpected success--and Hadden's early death--Luce published the first issue of Life, to which millions soon subscribed. Brinkley shows how Luce reinvented the magazine industry in just a decade. The appeal of Life seemingly cut across the lines of race, class, and gender. Luce himself wielded influence hitherto unknown among journalists. By the early 1940s, he had come to see his magazines as vehicles to advocate for America's involvement in the escalating international crisis, in the process popularizing the phrase "World War II." In spite of Luce's great success, happiness eluded him. His second marriage--to the glamorous playwright, politician, and diplomat Clare Boothe--was a shambles. Luce spent his later years in isolation, consumed at times with conspiracy theories and peculiar vendettas. --- Book Description.
520 $aAcclaimed historian Alan Brinkley gives us a sharply realized portrait of Henry Luce, arguably the most important publisher of the twentieth century. As the founder of "Time," "Fortune, "and "Life" magazines, Luce changed the way we consume news and the way we understand our world.
600 10 $aLuce, Henry Robinson,$d1898-1967.
650 0 $aJournalists$zUnited States$vBiography.
650 0 $aPublishers and publishing$zUnited States$vBiography.
650 0 $aPeriodicals$xPublishing$zUnited States$xHistory$y20th century.
600 17 $aLuce, Henry Robinson,$d1898-1967.$2fast$0(OCoLC)fst00016569
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651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
600 17 $aLuce, Henry Robinson,$d1898-1967.$2nli
650 7 $aJournalists$zUnited States$vBiography.$2nli
650 7 $aPublishers and publishing$zUnited States$vBiography.$2nli
650 7 $aPeriodicals$xPublishing$zUnited States$xHistory$y20th century.$2nli
648 7 $a1900-1999$2fast
655 7 $aBiographies.$2fast$0(OCoLC)fst01919896
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
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