MARC record from Internet Archive

LEADER: 03746cam a2200721 i 4500
001 ocm02020441
003 OCoLC
005 20191109071245.8
008 760115s1976 miua b 001 0beng
010 $a 76000807
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015 $a771514271$2can
016 $a(AMICUS)000000644667
019 $a491290277$a934194994
020 $a0814315534
020 $a9780814315538
020 $a0814318924
020 $a9780814318928
029 1 $aAU@$b000000757194
029 1 $aDEBSZ$b006070140
029 1 $aNLC$b000000644667
029 1 $aNZ1$b2962542
029 1 $aNZ1$b39353
029 1 $aZWZ$b083719652
035 $a(OCoLC)02020441$z(OCoLC)491290277$z(OCoLC)934194994
043 $an-us---
050 00 $aHD9710.U52$bL49
055 1 $aHD9710.U52L49
082 14 $a338.7/62/920924$aB
084 $acci1icc$2lacc
049 $aMAIN
100 1 $aLewis, David Lanier,$d1927-
245 14 $aThe public image of Henry Ford :$ban American folk hero and his company /$cby David L. Lewis.
260 $aDetroit :$bWayne State University Press,$c1976.
300 $a598 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- Part I: The early years. Racing for recognition ; Springtime for Henry ; Birth of the Model T ; On the eve -- Part II: America discovers Ford (1914-19). The five-dollar day ; Peace crusade ; Genius ignoramus ; Flivver public relations -- Part III: The high plateau (1920-32). Chronicle of the neglected truth ; Industrial empire ; Farewell, my lovely ; Golden silence ; Folk hero -- Part IV: Ford in transition (1933-41). Bankers and new dealers ; Labor relations ; Isolationism ; Henry's hobbies -- Part V: V-8 relations (1933-41). Henry Ford, showman ; Henry Ford on the air ; V-8 PR and advertising -- Part VI: War years (1942-45). Bomber public relations ; Edsel and Charlie ; Wartime PR and advertising ; Pacesetter for reconversion ; Henry II versus Harry ; Lengthening shadows -- Part VII: New company (1945-47). The making of a president ; Postwar PR and advertising ; Twilight for Henry ; Henry Ford : legend and legacy.
590 $bInternet Archive - 2
590 $bInternet Archive 2
600 10 $aFord, Henry,$d1863-1947.
610 20 $aFord Motor Company.
600 11 $aFord, Henry,$d1863-1947.
600 16 $aFord, Henry,$d1863-1947.
610 26 $aFord Motor Company.
600 17 $aFord, Henry,$d1863-1947.$2fast$0(OCoLC)fst00035612
610 27 $aFord Motor Company.$2fast$0(OCoLC)fst00546509
600 14 $aFord, Henry,$d1863-1947.
610 24 $aFord Motor Company.
650 0 $aAutomobile industry and trade$zUnited States$xHistory.
650 6 $aAutomobiles$xIndustrie et commerce$zÉtats-Unis$xHistoire.
650 7 $aAutomobile industry and trade.$2fast$0(OCoLC)fst00822961
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 7 $aBiographies.$2fast$0(OCoLC)fst01919896
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
655 7 $aBiographies.$2lcgft
776 08 $iOnline version:$aLewis, David Lanier, 1927-$tPublic image of Henry Ford.$dDetroit : Wayne State University Press, 1976$w(OCoLC)565990644
776 08 $iOnline version:$aLewis, David Lanier, 1927-$tPublic image of Henry Ford.$dDetroit : Wayne State University Press, 1976$w(OCoLC)609155055
938 $aYBP Library Services$bYANK$n730943
994 $a92$bERR
976 $a31927000128410