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MARC record from Internet Archive

LEADER: 00768cam 22002171 4500
001 21001614
003 DLC
005 20050819165855.0
008 770309s1921 maua b 000 0 eng
010 $a 21001614
035 $a(OCoLC)2788570
040 $aDLC$cOKentU$dOCoLC$dOBgU$dDLC
042 $apremarc
050 00 $aHF5822$b.S3 1921
100 1 $aScott, Walter Dill,$d1869-
245 14 $aThe psychology of advertising in theory and practice;$ba simple exposition of the principles of psychology in their relation to successful advertising,$cby Walter Dill Scott ...
260 $aBoston,$bSmall, Maynard & Company$c[c1921]
300 $aix, 437 p.$billus., diagrs.$c23 cm.
504 $aBibliography: p. 409-437.
650 0 $aAdvertising.
650 0 $aPsychology, Applied.