MARC record from Internet Archive

LEADER: 01968cam 22003974a 4500
001 9921793280001661
005 20150423140924.0
008 080828s2008 enka b 001 0 eng
010 $a 2008037794
020 $a9780230205840
020 $a0230205844
029 1 $aNLGGC$b314963626
035 $a(CSdNU)u338571-01national_inst
035 $a(OCoLC)247440390
035 $a(OCoLC)247440390
035 $a(OCoLC)247440390
040 $aDLC$cDLC$dBWKUK$dBWK$dBWX$dCDX$dYDXCP$dOrLoB-B
049 $aCNUM
050 00 $aHD59$b.M643 2008
082 00 $a659.2$222
100 1 $aMorris, Trevor.
245 10 $aPR - a persuasive industry? :$bspin, public relations, and the shaping of the modern media /$cTrevor Morris and Simon Goldsworthy.
260 $aBasingstoke [England] ;$aNew York :$bPalgrave Macmillan,$c2008.
300 $axiii, 204 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $a1. The allure of PR -- 2. Girls, gurus, gays, and diversity -- 3. PR and the media -- 4. The lying game -- 5. Portrait of an industry -- 6. The people in PR -- 7. From PR to propaganda -- 8. Professional, but never a profession -- 9. PR in the not-for-profit sector -- 10. Internal communications -- 11. PR and academia -- 12. Lobbying, public affairs, politics, and government PR -- 13. Does PR work and is it good for us? -- 14. The future of PR -- 15. In defence of PR.
650 0 $aPublic relations.
700 1 $aGoldsworthy, Simon.
938 $aBlackwell Book Service UK$bBBUK$nL2800102$c25.00
938 $aBlackwell Book Service$bBBUS$nR2744288$c$45.00
938 $aCoutts Information Services$bCOUT$n8292208$c45.00 USD
938 $aYBP Library Services$bYANK$n2853530
947 $fSOBM-MGT$hCIRCSTACKS$p$38.70$q1
949 $aHD 59 .M643 2008$i31786102463186
994 $a92$bCNU
999 $aHD 59 .M643 2008$wLC$c1$i31786102463186$d5/21/2011$e5/17/2011 $lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u12/15/2008