MARC record from Internet Archive

LEADER: 03956cam 2200673 a 4500
001 ocm32853597
003 OCoLC
005 20200115091822.0
008 950711s1996 ilua 001 0 eng
010 $a 95034843
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035 $a(OCoLC)32853597$z(OCoLC)493013223
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050 00 $aGV714$b.J64 1996
082 00 $a659.2/9/7960973$220
084 $a85.40$2bcl
084 $aQR 568$2rvk
100 1 $aJohnson, John R.,$d1955-$eauthor.
245 10 $aPromotion for sportdirectors /$cJohn R. Johnson.
246 3 $aPromotion for sport directors
264 1 $aChampaign, IL :$bHuman Kinetics,$c1996.
264 4 $c℗♭1996
300 $axiv, 138 pages :$billustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"The sportdirector series is a revolutionary approach to the craft of managing athletic programs"--Page x.
500 $aIncludes index.
505 0 $aCh. 1. Understanding Your Role as Sport Director -- Ch. 2. Assessing Your Needs -- Ch. 3. Developing a Promotion Plan -- Ch. 4. Building Positive Public Relations -- Ch. 5. Promotion Through Printed Materials -- Ch. 6. Promotion Through Mass Media -- Ch. 7. Developing Special Promotions -- Ch. 8. Obtaining Sponsorships -- Appendix A Sample Signature Sheets -- Appendix B American Sport Education Program (ASEP) Leader Level Resources -- About ASEP.
520 1 $a"This one-of-a-kind resource will help you properly promote your high school's athletic program and give it the visibility it deserves! The book not only reviews all the promotional tools that are at your disposal but also explains how to make them an integral part of your program's daily operations." "Written by John R. Johnson, a nationally recognized expert on sports information, Promotion for SportDirectors is a cookbook of effective promotional ideas that will get your school lots of attention for very little money. You can either implement the total promotion program covered in the book or use bits and pieces of it to fit the specific needs of your school and community." "Promotion for SportDirectors gets you started by showing you how to plan for an effective promotional program. You'll discover how your school's philosophy about promotion meshes with your own, how to assess your promotional needs and limitations, and how to develop a comprehensive promotional plan."--Jacket.
650 0 $aSports$xPublic relations$zUnited States.
650 0 $aSports administration$zUnited States.
650 6 $aSports$xRelations publiques$zE tats-Unis.
650 6 $aSports$xGestion$zE tats-Unis.
650 7 $aSports administration.$2fast$0(OCoLC)fst01130552
650 7 $aSports$xPublic relations.$2fast$0(OCoLC)fst01130505
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aSportveranstaltung$2gnd
650 7 $aWerbung$2gnd
650 7 $aO ffentlichkeitsarbeit$2gnd
650 17 $aMarketing.$2gtt
650 17 $aSport.$2gtt
650 7 $aSports$xOrganisation et administration$zE tats-Unis.$2ram
650 7 $aSports$xRelations publiques$zE tats-Unis.$2ram
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948 $hHELD BY P4A - 368 OTHER HOLDINGS