MARC record from Internet Archive

LEADER: 03116cam 2200385Ia 4500
001 9924426860001661
005 20150423151140.0
008 140106s2013 nyua f b 001 0 eng d
016 7 $a016275844$2Uk
019 $a821025301
020 $a9781606495964 (pbk.)
020 $a1606495968 (pbk.)
020 $z9781606495971 (electronic bk.)
035 $a(OCoLC)853279224
035 $a(OCoLC)ocn853279224
040 $aTKN$beng$cTKN$dYDXCP$dUKMGB
049 $aCNUM
090 $aHD69.P75$bJ646 2013b
100 1 $aJohnson, William H. A.
245 10 $aProject strategy and strategic portfolio analysis :$ba primer /$cWilliam H.A. Johnson and Diane H. Parente.
250 $a1st ed.
260 $aNew York, N.Y. :$bBusiness Expert Press,$c2013.
300 $a138 p. :$bill. ;$c23 cm.
490 1 $aThe supply and operations management collection,$x2156-8189
500 $a"Business Expert Press supply and operations management collection"--T.p. verso.
504 $aIncludes bibliographical references (p. [131]-134) and index.
505 0 $aSection I. Project strategy overview -- 1. What is project strategy and why is it important? -- Section II. The project -- 2. Defining the project, what is the project and what is its boundary? -- 3. Establishing objectives and performance measures -- 4. External threats and opportunities -- 5. Internal weaknesses and strengths -- 6. Developing strategic alternatives: the TOWS matrix -- Section III. Implementing and evaluating project strategy -- 7. Managing strategic risk -- 8. Techniques for (re)-evaluating the project strategy -- Section IV. Strategic project management -- 9. Project organizational types -- 10. Program management: aligning projects with organizational strategy -- Notes -- References -- Index.
520 3 $aProjects have become the de facto method of implementing business strategy and operations. As such, understanding how projects relate to business strategy and managing projects strategically is increasingly important to effective and efficient business management. This book is designed as a short and concise treatise on how to go about doing that. We start by figuring out how the project relates to the rest of the business and environment and what separates it from other projects and functions. We then discuss how the reader can use principles of strategic management to better organize and manage the various projects that they deal with on a daily basis so that they are strategic in nature. In essence we show how to approach answering the important strategic questions in project management like "Why is the project being implemented? How does the project relate to the major strategic goals of the organization? How do we accomplish the performance goals for the project so that they help achieve the major strategic goals of the organization?"
650 0 $aProject management.
650 0 $aStrategic planning.
700 1 $aParente, Diane H.
830 0 $aSupply and operations management collection.
947 $fSOBM$hBOOK$p$41.75$q1
949 $aHD69.P75 J646 2013b$i31786102952493
994 $a92$bCNU