| Record ID | ia:productstrategyf00mcgr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/productstrategyf00mcgr/productstrategyf00mcgr_marc.xml |
| Download MARC binary | https://www.archive.org/download/productstrategyf00mcgr/productstrategyf00mcgr_meta.mrc |
LEADER: 03236cam 2200637 a 4500
001 ocm30733488
003 OCoLC
005 20101115121318.0
008 940621s1995 ilua b 001 0 eng
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035 $a(OCoLC)30733488
050 00 $aHD30.28$b.M3837 1995
082 00 $a658.4/012$220
084 $a85.10$2bcl
100 1 $aMcGrath, Michael E.
245 10 $aProduct strategy for high-technology companies :$bhow to achieve growth, competitive advantage, and increased profits /$cMichael E. McGrath.
260 $aBurr Ridge, Ill. :$bIrwin Professional Pub.,$cc1995.
300 $axiv, 284 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aCh. 1. Unique Challenges of Product Strategy in High-Technology -- Ch. 2. Strategic Vision -- Ch. 3. Product-Platform Strategy -- Ch. 4. Product-Line Strategy -- Ch. 5. Product Differentiation Strategy -- Ch. 6. Price-Based Strategy -- Ch. 7. Time-Based Product Strategy -- Ch. 8. Global Product Strategy -- Ch. 9. Cannibalization Strategy -- Ch. 10. Expansion Strategy -- Ch. 11. Innovation Strategy -- Ch. 12. Strategic Balance -- Ch. 13. The Process of Product Strategy -- Ch. 14. Strategic Thinking.
650 0 $aStrategic planning.
650 0 $aProduct management.
650 0 $aHigh technology industries$xManagement.
650 0 $aIndustrial management.
650 17 $aStrategisch management.$2gtt
650 17 $aProductontwikkeling.$2gtt
650 17 $aHoogwaardige technologie.$2gtt
650 07 $aIndustrie.$2swd
650 07 $aSpitzentechnologie.$2swd
650 07 $aStrategisches Management.$2swd
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0602/94027340-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0602/94027340-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0602/94027340-t.html
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