MARC record from Internet Archive

LEADER: 02102cam 2200457Ma 4500
001 ocn870528230
003 OCoLC
005 20211109005708.0
008 120829s2014 onca b 001 0 eng d
040 $aUAB$beng$cUAB$dOCLCO$dOCLCF$dYDXCP$dOCLCQ$dMUX$dYOU$dCWI$dDKU
016 $a20129054216
016 $a20069051410
019 $a1016190417$a1078059649$a1080682243
020 $a9780132605014
020 $a0132605015
020 $a9780133257830$q(hardcover w/access code)
020 $a0133257835
035 $a(OCoLC)870528230$z(OCoLC)1016190417$z(OCoLC)1078059649$z(OCoLC)1080682243
043 $an-cn---
050 4 $aHF5415$b.K87 2014
055 0 $aHF5415$bP75 2013
082 04 $a658.8$223
245 00 $aPrinciples of marketing /$cPhilip Kotler [and others].
250 $a9th Canadian ed.
260 $aToronto :$bPearson,$c©2014.
300 $a1 volume (various pagings) :$bcolor illustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aDefining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
520 $aPrinciples of Marketing has been recognized as the gold standard of Marketing texts due to it's accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.
650 0 $aMarketing$vTextbooks.
650 0 $aMarketing$xManagement$vTextbooks.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
655 7 $aTextbooks.$2fast$0(OCoLC)fst01423863
700 1 $aKotler, Philip.
938 $aYBP Library Services$bYANK$n12140666
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 17 OTHER HOLDINGS