MARC record from Internet Archive

LEADER: 07248cam 2200829Ii 4500
001 ocn877883830
003 OCoLC
005 20211008213641.0
008 140422s2014 nyu ob 000 0 eng d
006 m o d
007 cr cnu---unuuu
040 $aN$T$beng$erda$epn$cN$T$dOCLCF$dOCLCQ$dYDXCP$dOCLCQ$dBIBBD$dAGLDB$dOCLCQ$dJBG$dOCLCQ$dCANEL$dEBLCP$dRECBK$dOCLCQ
019 $a907228421$a1091214754$a1162784494$a1193117666
020 $a9781630470340$q(electronic bk.)
020 $a1630470341$q(electronic bk.)
020 $z9781630470364
020 $z1630470368
020 $z9781630470333
035 $a(OCoLC)877883830$z(OCoLC)907228421$z(OCoLC)1091214754$z(OCoLC)1162784494$z(OCoLC)1193117666
050 4 $aHD59
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.2$223
084 $aaf101fs$2lacc
100 1 $aDaves, Christina,$eauthor.
245 10 $aPR for anyone :$b100+ affordable ways to easily create buzz for your business /$cChristina Daves.
264 1 $aNew York :$bMorgan James Publishing,$c[2014]
264 4 $c©2014
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references.
588 0 $aPrint version record.
520 $aSmall business owners have limited resources and often forego publicity, which is vital for establishing credibility in their industry. Appearing in the media gives the business owner a third party endorsement and can be influential in gaining new clients and customers.
505 0 $aIntro; Title Page; Copyright Page; Dedication Page; Table of Contents; Foreword; A.K.A. What do I know?; You have to Start Somewhere; Tip #1 -- Paid Vs. Earned; Tip #2 -- What's in a Name?; Tip #3 -- Do I have a Deal for You!; Tip #4 -- Your Online Presence = Your Calling Card; Tip #5 -- Your Mug is your Money; Tip #6 -- Your Brand is your "Buzz"; Tip #7 -- If you Build it they will Come; Tip #8 -- Blow their Minds; Tip #9 -- Alert!; Tip #10 -- Clip, Clip, Clip; Tip #11 -- Going Up; Tip #12 -- Knowledge is Power; Tip #13 -- Just be Yourself; Shout it from the Rooftops; Tip #14 -- Get up and Talk
505 8 $aTip #15 -- Radio-ActiveTip #16 -- Be a Gracious Guest; Tip #17 -- The Giving Tree; Tip #18 -- And the Winner is…; Tip #19 -- The Award Goes to; Tip #20 -- Host a Shin-Dig; Tip #21 -- Get a Free Ride; Your Message in a Bottle; Tip #22 -- Tell the World you're here!; Tip #23 -- For Immediate Release; Tip #24 -- The Art of the Hook; Tip #25 -- Going Viral; Tip #26 -- Pitch Perfect; Tip #27 -- You Get what you Pay for; Tip #28 -- Spread the Word; Tip #29 -- Online Buzz; Tip #30 -- Who Cares?; Tip #31 -- On Target; Tip #32 -- Keep it on the "Down Low"; Tip #33 -- A Present? For Me?; Tip #34 -- Join Forces
505 8 $aWe want You!Tip #35 -- Free Press #1 -- Help a Reporter Out/HARO; Tip #36 -- Free Press #2 -- Profnet Connect; Tip #37 -- Free Press #3 -- Pitchrate.com; Tip #38 -- Free Press #4 -- Media Diplomat; Tip #39 -- Free Press #5 -- Publiseek; Tip #40 -- Free Press #6 -- Source Bottle; Tip #41 -- Don't be Late; Tip #42 -- Don't go "Fishing"; Tip #43 -- K.I.S.S; Tip #44 -- Play Nice; Tip #45 -- No Photos Please; Tip #46 -- A Little Birdie told Me; Tip #47 -- "Like" Them; Tip #48 -- Make a Connection; Tip #49 -- It'll Cost You; Becoming Print-worthy; Tip #50 -- Are you the One?; Tip #51 -- Make it Epic!
505 8 $aTip #52 -- What's Newsworthy When?Tip #53 -- Timely Trends; Tip #54 -- Be Non-Traditional; Tip #55 -- What's Old is New again; Tip #56 -- Celebrity Sells; Tip #57 -- Be a Star; Tip #58 -- Don't Pitch a Pitch; Tip #59 -- Best of the Best; Tip #60 -- Don't Forget the Little Guy; Tip #61 -- Take Flight; Tip #62 -- Plan Ahead; Tip #63 -- It's Beginning to Look a Lot like Christmas; Tip #64 -- Mark your Calendar; Tip #65 -- Be Timely; Tip #66 -- Who to Send it to; Tip #67 -- Digging for Gold; Tip #68 -- I know where you are; Tip #69 -- Go with what you know; Tip #70 -- Send a Special Package; Tip #71 -- A Side Job
505 8 $aTip #72 -- Stop the Presses!The Crown Jewel of Media; Tip #73 -- It all Starts here…; Tip #74 -- Who, What, When, Where?; Tip #75 -- Your "Sizzle"; Tip #76 -- Make it Easy for them; Tip #77 -- Be our Guest; Tip #78 -- Check the Classifieds; Tip #79 -- HARO-ing for TV; Tip #80 -- Social "Networking"; Tip #81 -- Where do I find you?; Tip #82 -- No Stalking Please; Tip #83 -- Pay to "Play"; Tip #84 -- It's All about You; Tip #85 -- Learning to Talk; Tip #86 -- Ya'll Come Back Now; Tip #87 -- Worst-Case Scenario; Tip #88 -- Looking Good; Tip #89 -- What to Wear Where; Tip #90 -- You Got the Axe; Tip #91 -- Copy that
505 8 $aTip #92 -- Ride the Wave
650 0 $aPublic relations.
650 0 $aBusiness communication.
650 0 $aMarketing.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aBusiness communication.$2fast$0(OCoLC)fst00842419
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
653 $aBUSINESS & ECONOMICS / General
653 $aEconomics
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$tPr for Anyone$z9781630470364$w(OCoLC)864096134
856 40 $3EBSCOhost$uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=679868
856 40 $3EBSCOhost$uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=679868
856 40 $uhttps://library.biblioboard.com/content/e8b4b160-5dfd-4e01-a033-ebeedf0958b7$zView this content on BiblioBoard.
856 42 $3Image$uhttps://library.biblioboard.com/ext/api/media/e8b4b160-5dfd-4e01-a033-ebeedf0958b7/assets/thumbnail.jpg$zThumbnail cover image
856 40 $3EBSCOhost$uhttp://er.llcc.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=679868$yClick here for LLCC access.
856 40 $uhttp://nnels.ca/node/123368
856 40 $zClick here to view book$uhttp://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5893572
856 40 $uhttps://rbdigital.rbdigital.com
856 40 $zClick here to view book$uhttp://public.eblib.com/choice/PublicFullRecord.aspx?p=5893572
856 40 $3Olds College Access$uhttps://ebookcentral.proquest.com/lib/oldscollege/detail.action?docID=5893572$zfrom Ebook Central College Complete
856 40 $3NorQuest College Access$uhttps://ebookcentral.proquest.com/lib/norquest-ebooks/detail.action?docID=5893572$zfrom Ebook Central College Complete
856 40 $3Alberta Government Library Access$uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e020mna&AN=679868$z(Unlimited Concurrent Users)$zfrom EBSCO Business Collection
938 $aProQuest Ebook Central$bEBLB$nEBL5893572
938 $aRecorded Books, LLC$bRECE$nrbeEB00768103
938 $aProQuest Ebook Central$bEBLB$nEBL5893572
938 $aBiblioBoard$bBIBD$ne8b4b160-5dfd-4e01-a033-ebeedf0958b7
938 $aEBSCOhost$bEBSC$n679868
938 $aYBP Library Services$bYANK$n11562398
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 434 OTHER HOLDINGS