MARC record from Internet Archive

LEADER: 06017cam 22007814a 4500
001 ocm50738377
003 OCoLC
005 20210331034341.0
008 020917s2003 njua 001 0 eng
010 $a 2002035832
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015 $aGBA3Y8788$2bnb
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019 $a51668525$a224526804$a966097112$a990647498$a1027864362$a1198541545
020 $a0130464139
020 $a9780130464132
020 $a0131439952
020 $a9780131439955
035 $a(OCoLC)50738377$z(OCoLC)51668525$z(OCoLC)224526804$z(OCoLC)966097112$z(OCoLC)990647498$z(OCoLC)1027864362$z(OCoLC)1198541545
042 $apcc
050 00 $aHF5718.22$b.W45 2003
082 00 $a651.7/3$221
084 $aF715$2clc
084 $aQP 637$2rvk
084 $aKOM 950f$2stub
100 1 $aWeissman, Jerry.
245 10 $aPresenting to win :$bthe art of telling your story /$cJerry Weissman.
260 $aUpper Saddle River, NJ :$bPrentice Hall,$c2003.
300 $axli, 257 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aFinancial Times Prentice Hall books
500 $aIncludes index.
505 0 $aIntroduction: The wizard of aaaahs : The mission-critical presentation ; The art of telling your story ; A new approach to presentations ; The psychological sell ; Company examples: Cisco Systems, Microsoft -- 1. You and your audience : The problem with presentations ; The power presentation ; Persuasion: getting from point A to point B ; Audience advocacy ; Getting aha!s ; Company examples: Network Appliance -- 2. The power of the WIIFY : What's in it for you? ; WIIFY triggers ; The danger of the wrong "you" ; Company examples: Brooktree, Netflix -- 3. Getting creative: the expansive art of brainstorming : The data dump ; Managing the brainstorm: the framework form ; Brainstorming: doing the data dump productively ; Focus before flow ; Company example: Adobe Systems -- 4. Finding your flow : The 16 flow structures ; Which flow structure to choose? ; Guidelines for selecting a flow structure ; The value of flow structures ; The four critical questions ; Company examples: Intel, Cisco Systems, BioSurface Technology, Tanox, Cyrix, Compaq Computer, ONI Systems, Epimmune -- 5. Capturing your audience immediately : Seven classic opening gambits ; Compound opening gambits ; Linking to point B ; Tell 'em what you're gonna tell 'em ; 90 seconds to launch ; Winning over the toughest crowd ; Company examples: Intuit Software, DigitalThink, Mercer Management Consulting, Cisco Systems, Yahoo!, Macromedia, Argus Insurance, TheraTech, Microsoft, Network Appliance, Cyrix, ONI Systems, Laurel Elementary School -- 6. Communicating visually : The proper role of graphics ; Presenter focus ; Less is more ; Perception psychology ; Graphic design elements ; Company example: Microsoft -- 7. Making the text talk : Bullets versus sentences ; Wordwrap ; Crafting the effective bullet slide ; Minimize eye sweeps with parallelism ; Using the build ; Bullet levels ; Verbal style ; Visual style ; Text guidelines -- 8. Making the numbers sing : The power of numeric graphics ; Bar charts ; Pie charts ; Typography in numeric graphics ; The hockey stick -- 9. Using graphics to help your story flow : The 35,000-foot overview ; Graphic continuity techniques ; Presenter focus revisted ; Graphics and the 35,000-foot view ; Company examples: Intel, Modex Therapeutics -- 10. Bringing your story to life : Verbalization: the magic ingredient ; Spaced learning ; Internal linkages ; Internal linkages in action ; Phraseology ; Company example: Central Point Software -- 11. Customizing your presentation : The power of customization ; The illusion of the first time ; External linkages ; Gathering material for customization ; External linkages in action ; Company examples: Integral Capital Partners, Cisco Systems -- 12. Pitching in the majors : End with the beginning in mind ; It all starts with your story ; Practice, practice, practice ; Every audience, every time ; Company example: Microsoft -- Appendices : A. Tools of the trade ; B. Presentation checklist.
520 $aA corporate presentations coach presents a guide to making compelling business presentations, revealing techniques for identifying goals and messages, staying focused on what the audience really cares about, capturing an audience in the first 90 seconds, and making the most of special effects.
650 0 $aBusiness presentations.
650 7 $aFormation.$2eclas
650 7 $aDiscours.$2eclas
650 7 $aEcriture.$2eclas
650 7 $aDiffusion de l'information.$2eclas
650 7 $aBusiness presentations.$2fast$0(OCoLC)fst00842837
650 7 $aEffizienz$2gnd
650 7 $aInformationsvermittlung$2gnd
650 7 $aKommunikation$2gnd
650 7 $aPräsentation$2gnd
650 7 $aBusiness presentations.$2nli
650 07 $aEffizienz.$2swd
650 07 $aInformationsvermittlung.$2swd
650 07 $aKommunikation.$2swd
650 07 $aPräsentation.$2swd
658 $aPPIBL.
830 0 $aFinancial Times Prentice Hall books.
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938 $aBrodart$bBROD$n59768665$c$29.99
938 $aBaker and Taylor$bBTCP$n2002035832
938 $aIngram$bINGR$n9780130464132
938 $aYBP Library Services$bYANK$n3907828
029 1 $aAU@$b000024140157
029 1 $aAU@$b000046184122
029 1 $aDEBBG$bBV014794678
029 1 $aIG#$b9780130464132
029 1 $aNZ1$b7223724
029 1 $aUNITY$b004876199
029 1 $aYDXCP$b1931701
029 1 $aUKMGB$b006897003
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 400 OTHER HOLDINGS