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LEADER: 07077cam 2200793Ia 4500
001 ocm54030747
003 OCoLC
005 20190917062757.0
008 040115s2003 nyu of 001 0 eng d
006 m o d
007 cr cnu---unuuu
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020 $a0071435883$q(electronic bk.)
020 $a9780071435888$q(electronic bk.)
020 $a1280229799
020 $a9781280229794
020 $a6610229791
020 $a9786610229796
020 $z0071410333$q(alk. paper)
035 $a(OCoLC)54030747$z(OCoLC)56958735$z(OCoLC)232190092$z(OCoLC)276793878$z(OCoLC)475714169$z(OCoLC)531129181$z(OCoLC)559691104$z(OCoLC)647309520$z(OCoLC)722216482$z(OCoLC)793542142$z(OCoLC)814287367$z(OCoLC)961670125$z(OCoLC)962680135$z(OCoLC)1037452480
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
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050 4 $aHF5825$b.H44 2003eb
072 7 $aBUS$x011000$2bisacsh
072 7 $aKM$2bicssc
082 04 $a808/.066659$222
100 1 $aHershkowitz-Coore, Sue.
245 10 $aPower sales writing /$cSue Hershkowitz-Coore.
260 $aNew York :$bMcGraw-Hill,$c℗♭2003.
300 $a1 online resource (xv, 174 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aIncludes index.
505 0 $aGetting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
520 $aFive seconds - that's all the time you have to grab your prospect's attention with a written piece, and that's why every sales professional needs to understand and grasp the secrets of effective sales writing. In this updated edition of her self-published book, Power Sales Writing, Sue Hershkowitz shares the powerful strategies you can use to beat out the competition, as well as the secrets to building and maintaining profitable relationships with customers and clients. And with Sue's easy-to-implement and easy-to-understand Power Writing tools, you'll learn to write sales messages that will compel your prospects to act. Most importantly, Sue's brisk style and concise delivery means that you'll get this vital information as quickly as possible - no fluff, no time wasted, just instant, sales-saving writing techniques and tips. Even if you feel you can't even write a grocery list, Sue's practical, step-by-step approach to compelling sales writing will have you scribbling out winning copy in no time.; In addition, while Sue offers examples of what good sales writing looks like, she also teaches you to focus on what you want to accomplish with each sales piece that you sit down to write. This awareness of desired outcomes helps you really understand what makes sales writing work, rather than simply encouraging you to copy some other piece of writing, as is the case with other books. In addition, the book is progressive, so that each chapter builds on the one that came before, leading you from the basics of composing a selling document to the fine-tuning tactics that lead to high-performance sales. Power Sales Writing also features: Helpful lists of phrases and words to avoid; Memorable techniques to help you edit and revise your own writing; Tips on how to break bad news with your writing, and still get the outcome you want; Advice on translating your existing sales skills to the page; Useful techniques that help you focus on your reader and articulate their needs in order to compel them to act; Sue's guide to sales writing will help you make creating and closing sales easier, more professional and more profitable than ever before.
588 0 $aPrint version record.
650 0 $aAdvertising copy$vHandbooks, manuals, etc.
650 0 $aSales letters$vHandbooks, manuals, etc.
650 7 $aBUSINESS & ECONOMICS$xBusiness Writing.$2bisacsh
650 7 $aAdvertising copy.$2fast$0(OCoLC)fst00797842
650 7 $aSales letters.$2fast$0(OCoLC)fst01103832
655 0 $aElectronic books.
655 4 $aElectronic books.
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
655 7 $aHandbooks and manuals.$2lcgft
776 08 $iPrint version:$aHershkowitz-Coore, Sue.$tPower sales writing.$dNew York : McGraw-Hill, ℗♭2003$z0071410333$w(DLC) 2003007913$w(OCoLC)52038139
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856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip042/2003007913.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/mh042/2003007913.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/mh031/2003007913.html
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948 $hNO HOLDINGS IN P4A - 728 OTHER HOLDINGS