| Record ID | ia:powerbranding0000cham |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/powerbranding0000cham/powerbranding0000cham_marc.xml |
| Download MARC binary | https://www.archive.org/download/powerbranding0000cham/powerbranding0000cham_meta.mrc |
LEADER: 02484cam 2200493 a 4500
001 ocm39539520
003 OCoLC
005 20191129071721.0
008 980715s1998 okua 001 0 eng
010 $a 98030379
040 $aDLC$beng$cDLC$dBAKER$dBTCTA$dYDXCP$dWAU$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dI8M$dZ5A$dOCLCQ
020 $a0878147454
020 $a9780878147458
035 $a(OCoLC)39539520
043 $an-us---
050 00 $aHD9685.U5$bC418 1998
082 00 $a333.793/2/0973$221
100 1 $aChambers, Ann.
245 10 $aPower branding /$cAnn Chambers.
260 $aTulsa, Ok. :$bPennwell,$c℗♭1998.
300 $ax, 241 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $tIntroduction --$gpt. 1.$tBranding Basics --$gCh. 1.$tBasics of Branding --$gCh. 2.$tBrand Image --$gCh. 3.$tValue-Added Services --$gpt. 2.$tThe Pioneers --$gCh. 4.$tSouthern Company --$gCh. 5.$tDuke Energy --$gCh. 6.$tUtiliCorp/EnergyOne/Aquila: Big and Broad --$gCh. 7.$tEngage Energy --$gCh. 8.$tFlorida Power & Light Co. --$gCh. 9.$tEnron --$gpt. 3.$tThe Market --$gCh. 10.$tConvergence --$gCh. 11.$tLessons from the Natural Gas Industry --$gCh. 12.$tLessons from Other Industries --$gCh. 13.$tConclusion --$gpt. 4.$tResources --$gApp. A.$tGlossary of Branding, Marketing, and Btu Convergence --$gApp. B.$tMajor Federal Legislation Affecting the Electric Power Industry --$tIndex.
650 0 $aElectric power$zUnited States$xMarketing.
650 0 $aElectric utilities$zUnited States.
650 0 $aBrand choice$zUnited States.
650 0 $aBranding (Marketing)$zUnited States.
650 7 $aBrand choice.$2fast$0(OCoLC)fst00837875
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aElectric power$xMarketing.$2fast$0(OCoLC)fst00905379
650 7 $aElectric utilities.$2fast$0(OCoLC)fst00905974
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
776 08 $iOnline version:$aChambers, Ann.$tPower branding.$dTulsa, Ok. : Pennwell, ℗♭1998$w(OCoLC)762637995
938 $aBaker & Taylor$bBKTY$c69.00$d69.00$i0878147454$n0003190663$sactive
938 $aBaker and Taylor$bBTCP$n98030379
938 $aYBP Library Services$bYANK$n1537221
029 1 $aAU@$b000014044469
029 1 $aNZ1$b2367890
029 1 $aYDXCP$b1537221
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 68 OTHER HOLDINGS