MARC record from Internet Archive

LEADER: 02042cam a2200313 i 4500
001 2013903888
003 DLC
005 20140501122909.0
008 140327s2013 nyua 000 0 eng
010 $a 2013903888
020 $a9780615772134
020 $a0615772137
040 $aDLC$beng$erda$cDLC
042 $apcc
043 $an-us---
050 00 $aKF1614$b.W66 2013
100 1 $aWood, Douglas J.,$eauthor.
245 10 $aPlease be ad-vised :$ba legal reference guide for the advertising executive /$cDouglas J. Wood.
246 3 $aPlease be advised
250 $a6th edition.
264 1 $aNew York, NY :$bAdlaw Press,$c[2013]
300 $axii, 338 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"Supplemental materials available online at www.pleasebeadvised.net."
505 0 $aPart One -- The creative side of advertising : Ownership and protection of creative -- Copyright and trademark infringement -- Rights of privacy and publicity -- Comparative advertising -- Sales promotion -- Marketing on the Internet -- Digital and interactive multimedia -- Infomercials -- Home shopping -- Telemarketing -- Music in advertising -- Government regulation -- Private regulation of advertising -- Handling unsolicited ideas -- Social media -- Part Two -- The business side of advertising : The relationship between the advertising agency and its client -- Website development and maintenance agreements -- Insurance -- Vendor relationships -- Dealing with production companies -- Dealing with media -- Dealing with actors, agents, and talent brokers -- Talent unions -- Considerations in mergers and acquisitions of advertising agencies -- Appendix one : National Advertising Division, Children's Advertising Review Unit and National Advertising Review Board Procedures -- Appendix Two : Sequential liability.
650 0 $aAdvertising laws$zUnited States.
650 0 $aAdvertising agencies$xLaw and legislation$zUnited States.