| Record ID | ia:planningmediastr0000donn |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/planningmediastr0000donn/planningmediastr0000donn_marc.xml |
| Download MARC binary | https://www.archive.org/download/planningmediastr0000donn/planningmediastr0000donn_meta.mrc |
LEADER: 03064cam 2200613 a 4500
001 ocm33865329
003 OCoLC
005 20201028021635.0
008 951127s1996 njuab b 001 0 eng
010 $a 95033743
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019 $a34547554$a1191295664
020 $a0135678358
020 $a9780135678350
035 $a(OCoLC)33865329$z(OCoLC)34547554$z(OCoLC)1191295664
050 00 $aP95.815$b.D66 1996
082 00 $a659$220
084 $aQP 632$2rvk
100 1 $aDonnelly, William J.
245 10 $aPlanning media :$bstrategy and imagination /$cWilliam J. Donnelly.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$c©1996.
300 $axvi, 333 pages :$billustrations, map ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aForeword: Creativity and Stewardship -- pt. 1. Basic Concepts and Skills. 1. Conceptual Foundations of Media Planning. 2. Marketing and Media Planning. 3. Foundation Skills. 4. Information Resources: Markets and Targets -- pt. 2. Initial Planning Process. 5. Part I -- Marketing Analysis. 6. Geographic Weighting: Skills and Resources -- pt. 3. Strategy Development. 7. Part II -- Objectives and Strategies. 8. Media Work Plan: Part II -- Scheduling Reach and Frequency. 9. Media Work Plan: Part II -- Alternative Media Selection -- pt. 4. Tactical Planning and Execution. 10. Media Work Plan: Part III -- Tactical Planning. 11. Tactical Resources and Skills. 12. Negotiating the Future: Media Sales and Purchase.
650 0 $aMass media$xPlanning.
650 0 $aMarketing$xPlanning.
650 6 $aPlans médias.
650 6 $aMédias$xPlanification.
650 6 $aMarketing$xPlanification.
650 6 $aPlans médias$vProblèmes et exercices.
650 7 $aMarketing$xPlanning.$2fast$0(OCoLC)fst01010240
650 7 $aMass media$xPlanning.$2fast$0(OCoLC)fst01011276
650 7 $aMediaplanung$2gnd
650 7 $aMassenmedien$2gnd
653 0 $aAdvertising
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008882518&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008882518&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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948 $hHELD BY P4A - 118 OTHER HOLDINGS