MARC record from Internet Archive

LEADER: 05650cam 2200913Ia 4500
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003 OCoLC
005 20191223093920.0
008 020911s1996 enka ob 001 0 eng d
006 m o d
007 cr cn|||||||||
010 $a 95018294
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020 $a0203064259$q(electronic bk.)
020 $a9780203064252$q(electronic bk.)
020 $a9786610330232
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050 4 $aHF5827$b.F67 1995eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1$220
100 1 $aForceville, Ch.$q(Charles)
245 10 $aPictorial metaphor in advertising /$cCharles Forceville.
260 $aLondon ;$aNew York :$bRoutledge,$c1996.
300 $a1 online resource (x, 233 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 223-230) and index.
588 0 $aPrint version record.
505 0 $aChapter 1 Introduction -- chapter 2 Max Black's interaction theory of metaphor -- chapter 3 Towards a theory of pictorial metaphor -- Relevant studies -- chapter 4 Advertising -- Word and image and levels of context -- chapter 5 Communicator and addressee in the advertising message -- Relevance theory perspectives -- chapter 6 Pictorial metaphor in advertisements and billboards -- Case studies -- chapter 7 Individuals' responses to three IBM billboards -- An exploratory experiment -- chapter 8 Closing remarks.
650 0 $aSymbolism in advertising.
650 0 $aPictures$xPrinting.
650 0 $aMetaphor.
650 0 $aAdvertising layout and typography.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising layout and typography.$2fast$0(OCoLC)fst00797870
650 7 $aMetaphor.$2fast$0(OCoLC)fst01018283
650 7 $aPictures$xPrinting.$2fast$0(OCoLC)fst01063827
650 7 $aSymbolism in advertising.$2fast$0(OCoLC)fst01140768
653 0 $aAdvertising
655 4 $aElectronic books.
776 08 $iPrint version:$aForceville, Ch. (Charles).$tPictorial metaphor in advertising.$dLondon ; New York : Routledge, 1996$z0415128684$w(DLC) 95018294$w(OCoLC)32510502
830 0 $aIngram Digital E-books (T & F), 2008-2014.
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