MARC record from Internet Archive

LEADER: 04575cam 2200589Ia 4500
001 ocm51776760
003 OCoLC
005 20210524054615.0
008 030303r20031994njua b 001 0beng d
040 $aN$V$beng$cN$V$dBAKER$dCVN$dOCLCQ$dBDX$dOCLCF$dOCLCQ$dOCL$dGILDS$dADU$dOCL$dICW
019 $a316377398
020 $a0691096163$q(acid-free paper)
020 $a9780691096162$q(acid-free paper)
035 $a(OCoLC)51776760$z(OCoLC)316377398
043 $ae-uk---$an------
050 4 $aBX9225.W4$bL35 2003
082 04 $a269$221
100 1 $aLambert, Frank,$d1943-
245 10 $aPedlar in divinity :$bGeorge Whitefield and the transatlantic revivals, 1737-1770 /$cFrank Lambert.
250 $a1st pbk. ed.
260 $aPrinceton, N.J. :$bPrinceton University Press,$c2003, ©1994.
300 $axii, 238 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aEighteenth-century transformations : Whitefield's new birth and the consumer revolution -- Whitefield's adaptation of commercial strategies -- Creating an intercolonial revival -- Interpreting the new birth : audience response -- Debating the Great Awakening in a religious public sphere -- The Americanization of Whitefield -- Legacies.
520 $aA pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British preacher who spent much of his adult life in the American colonies, Whitefield was an immensely popular speaker. Crossing national boundaries and ignoring ecclesiastical controls, he preached outdoors or in public houses and guild halls. In London, crowds of more than thirty thousand gathered to hear him, and his audiences exceeded twenty thousand in Philadelphia and Boston. In this fresh interpretation of Whitefield and his age, Frank Lambert focuses not so much on the evangelist's oratorical skills as on the marketing techniques that he borrowed from his contemporaries in the commercial world. What emerges is a fascinating account of the birth of consumer culture in the eighteenth century, especially the new advertising methods available to those selling goods and services--or salvation. Whitefield faced a problem similar to that of the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. To contact this mass "congregation," Whitefield exploited popular print, especially newspapers. In addition, he turned to a technique later imitated by other evangelists such as Dwight L. Moody, Billy Sunday, and Billy Graham: the deployment of advance publicity teams to advertise his coming presentations. Immersed in commerce themselves, Whitefield's auditors appropriated him as a well-publicized English import. He preached against the excesses and luxuries of the spreading consumer society, but he drew heavily on the new commercialism to explain his mission to himself and to his transatlantic audience.$c--From publisher's description.
600 10 $aWhitefield, George,$d1714-1770.
650 0 $aEvangelists$vBiography.
650 0 $aRevivals$zGreat Britain$xHistory$y18th century.
650 0 $aGreat Awakening.
650 0 $aEvangelical Revival.
650 0 $aPreaching$xHistory$y18th century.
650 0 $aRevivals$zNorth America$xHistory$y18th century.
600 17 $aWhitefield, George,$d1714-1770$2fast$0(OCoLC)fst00006443
650 7 $aEvangelical Revival.$2fast$0(OCoLC)fst00916995
650 7 $aEvangelists.$2fast$0(OCoLC)fst00917055
650 7 $aGreat Awakening.$2fast$0(OCoLC)fst00947009
650 7 $aPreaching.$2fast$0(OCoLC)fst01074813
650 7 $aRevivals.$2fast$0(OCoLC)fst01096567
651 7 $aGreat Britain.$2fast$0(OCoLC)fst01204623
651 7 $aNorth America.$2fast$0(OCoLC)fst01242475
648 7 $a1700-1799$2fast
655 4 $aBiography.
655 7 $aBiographies.$2fast$0(OCoLC)fst01919896
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/prin031/93001345.html
938 $aBaker & Taylor$bBKTY$c23.95$d23.95$i0691096163$n0003810742$sactive
938 $aBrodart$bBROD$n58987606$c$18.00
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 47 OTHER HOLDINGS