MARC record from Internet Archive

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001 ocm71238459
003 OCoLC
005 20201121171022.0
008 060801s2007 enk b 001 0 eng
010 $a 2007297157
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050 00 $aHF5415.1265$b.G39 2007
082 04 $a658.872$222
084 $aDAT 614f$2stub
084 $aQP 650$2rvk
084 $aWIR 810f$2stub
084 $aWIR 840f$2stub
100 1 $aGay, Richard.
245 10 $aOnline marketing :$ba customer-led approach /$cRichard Gay, Alan Charlesworth, Rita Esen.
260 $aOxford :$bOxford University Press,$c2007.
300 $axv, 538 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover.
505 00 $g1.$tPrinciples and drivers of the new marketing environment --$g2.$tStrategy and models for the virtual world --$g3.$tOnline marketing planning issues --$g4.$tOnline marketing research --$g5.$tOnline buyer behaviour --$g6.$tSearch engine marketing --$g7.$tPermission and personalisation online --$g8.$tWeb site development, design and content --$g9.$tThe online product --$g10.$tPricing issues on the Web --$g11.$tOnline communication tools --$g12.$tOnline distribution and procurement --$g13.$tOnline marketing legal issues.
650 0 $aInternet marketing.
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 07 $aInternet.$2swd
650 07 $aKundenorientierung.$2swd
650 07 $aMarketing.$2swd
650 07 $aTelemarketing.$2swd
650 07 $aKundenorientierung.$0(DE-588)4316837-1$2gnd
650 07 $aOnline-Marketing.$0(DE-588)7706419-7$2gnd
650 7 $aMarketing$xInternet.$2shbe
650 7 $aMarknadsföring via Internet.$2sao
655 7 $aLehrbuch.$2swd
700 1 $aCharlesworth, Alan,$d1956-
700 1 $aEsen, Rita.
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