| Record ID | ia:ogilvyonadvertis0000ogil_g3n4 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/ogilvyonadvertis0000ogil_g3n4/ogilvyonadvertis0000ogil_g3n4_marc.xml |
| Download MARC binary | https://www.archive.org/download/ogilvyonadvertis0000ogil_g3n4/ogilvyonadvertis0000ogil_g3n4_meta.mrc |
LEADER: 03052cam 2200625 i 4500
001 ocm11399838
003 OCoLC
005 20210716195920.0
008 841030t19851983nyua b 001 0 eng
010 $a 84040525
040 $aDLC$beng$erda$cDLC$dNLGGC$dBAKER$dBTCTA$dYDXCP$dOCLCG$dAU@$dZWZ$dBDX$dGBVCP$dOCLCO$dOCLCF$dJYJ$dOCLCQ$dEEM$dCNGUL$dI8M$dOCLCQ$dAL5CO$dOCLCQ$dUSSAE$dCNNGC$dMUO$dOCLCO
015 $aGB8407963$2bnb
019 $a1019490260
020 $a039472903X$q(pbk.)
020 $a9780394729039$q(pbk.)
020 $a0330269852
020 $a9780330269858
035 $a(OCoLC)11399838$z(OCoLC)1019490260
050 10 $aHF5823$b.O36 1985
082 00 $a659.1$220
084 $a85.40$2bcl
084 $aF713.8$2clc
100 1 $aOgilvy, David,$d1911-1999,$eauthor.
245 10 $aOgilvy on advertising /$cDavid Ogilvy.
250 $aFirst Vintage books edition.
264 1 $aNew York :$bVintage Books,$c1985.
264 4 $c©1983
300 $a224 pages :$billustrations (some color) ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (page 218) and index.
505 0 $aOverture -- How to produce advertising that sells -- Jobs in advertising, and how to get them -- How to run an advertising agency -- How to get clients -- Open letter to a client in search of an agency -- Wanted: a renaissance in print advertising -- How to make TV commercials that sell -- Advertising corporations -- How to advertise foreign travel -- The secrets of success in business-to-business advertising -- Direct mail, my first love and secret weapon -- Advertising for good causes -- Competing with Procter & Gamble -- 18 miracles of research -- What little I know about marketing -- Is America still top nation? -- Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach -- What's wrong with advertising? -- I predict 13 changes.
520 $aAn advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years.
650 0 $aAdvertising.
650 6 $aPublicité.
650 7 $aAdvertising.$2cct
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 17 $aReclame.$2gtt
650 7 $aPublicité.$2ram
650 7 $aAdvertising.$2sears
653 0 $a21030$aadvertising$ap0030$atechniques
653 0 $aAdvertising
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/random0414/84040525.html
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i039472903X$n0000937637$sactive
938 $aBrodart$bBROD$n35500298$c$27.50
938 $aBaker and Taylor$bBTCP$n84040525$c$12.95
938 $aYBP Library Services$bYANK$n343766
029 1 $aAU@$b000003673971
029 1 $aGBVCP$b024193992
029 1 $aNZ1$b3226519
029 1 $aYDXCP$b343766
029 1 $aZWZ$b026075113
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 712 OTHER HOLDINGS