| Record ID | ia:noworneverhowcom00moda |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/noworneverhowcom00moda/noworneverhowcom00moda_marc.xml |
| Download MARC binary | https://www.archive.org/download/noworneverhowcom00moda/noworneverhowcom00moda_meta.mrc |
LEADER: 02801cam 2200601 a 4500
001 ocm42476041
003 OCoLC
005 20101007125403.0
008 990928s2000 nyua b 001 0 eng
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020 $a9780066620121 (acid-free paper)
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050 00 $aHF5415.1265$b.M63 2000
082 00 $a658.8/4$221
084 $aQP 650$2rvk
084 $aWIR 917f$2stub
100 1 $aModahl, Mary.
245 10 $aNow or never :$bhow companies must change today to win the battle for Internet consumers /$cMary Modahl.
250 $a1st ed.
260 $aNew York :$bHarperBusiness,$cc2000.
300 $axxviii, 237 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 223-225) and index.
505 00 $tUnderstanding Internet Consumers --$tWhy Consumers Buy On-line --$tUsing Technographics to Target Internet Consumers --$tReaching Early Adopters --$tThe Battle for the Mainstream --$tAvoiding the Laggard Trap --$tExploiting Internet Business Models --$tThe Internet's Impact on Competition --$tWhat Makes Internet Business Models So Difficult --$tCreating Company Value --$tDefying the Gravity of the Old Ways of Doing Business --$tThriving on Technology Change --$tCoping With Internet Channel Conflict --$tFunding, Organization, and Leadership --$tThe Will to Win.
650 0 $aInternet marketing.
650 0 $aTeleshopping.
650 0 $aConsumer behavior.
650 6 $aMarketing sur Internet.
650 6 $aAchat sur Internet.
650 6 $aConsommateurs$xComportement.
650 6 $aCommerce électronique.
650 7 $aCommerce électronique.$2ram
650 7 $aMarketing sur Internet.$2ram
650 07 $aElectronic Shopping.$2swd
650 07 $aInternet.$2swd
650 07 $aTelemarketing.$2swd
938 $aBaker and Taylor$bBTCP$n99049437
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