| Record ID | ia:newperspectiveso0000unse_g1l5 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/newperspectiveso0000unse_g1l5/newperspectiveso0000unse_g1l5_marc.xml |
| Download MARC binary | https://www.archive.org/download/newperspectiveso0000unse_g1l5/newperspectiveso0000unse_g1l5_meta.mrc |
LEADER: 03959cam 2200673 a 4500
001 ocm14266752
003 OCoLC
005 20180805045851.0
008 861205s1986 ilua b 000 0 eng
010 $a 86229507
040 $aDLC$beng$cDLC$dMUQ$dLAS$dBAKER$dNLGGC$dBTCTA$dYDXCP$dGEBAY$dZWZ$dGBVCP$dOCLCF$dOCLCQ
020 $a0809312646
020 $a9780809312641
035 $a(OCoLC)14266752
050 00 $aJF2112.A4$bN48 1986
082 00 $a659.2/932$219
084 $a89.56$2bcl
084 $a3,6$2ssgn
245 00 $aNew perspectives on political advertising /$cedited by Lynda Lee Kaid, Dan Nimmo, Keith R. Sanders.
260 $aCarbondale :$bSouthern Illinois University Press,$c℗♭1986.
300 $axxvi, 370 pages :$billustrations ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPolitical communication yearbook,$x8755-0210
504 $aIncludes bibliographical references (pages 347-370).
505 00 $gIntroduction /$rLynda Lee Kaid, Dan Nimmo, Keith R. Sanders --$tThe evolution of political advertising in America /$rKathleen Hall Jamieson --$tAn analysis of presidential television commercials, 1952-1984 /$rL. Patrick Devlin --$tFighting back : American political parties take to the airwaves /$rBarry Kolar --$tCorporate advocacy advertising as political communication /$rGeorge Dionisopoulos --$tThe televised political spot advertisement : its structure, content, and role in the political system /$rLeonard Shyles --$tPolitical advertising and the meaning of elections /$rRichard Joslyn --$tElements of videostyle : candidate presentation through television advertising /$rLynda Lee Kaid and Dorothy K. Davidson --$tPolitical commercials and candidate image : the effect can be substantial /$rDonald T. Cundy --$tCandidate image formation : the role of information processing /$rGina Garramone --$tHidden myths in televised political advertising : an illustration /$rDan Nimmo and Arthur J. Felsberg --$tUses and perceptions of political television : an application of Q-technique /$rMichael Mansfield and Katherine Hale --$tThe contagion from the Right : the Americanization of British political advertising /$rKaren S. Johnson and Camille Elebash --$tPolitical advertising in Australia : a dynamic force meets a resilient object /$rHelen O'Neil and Stephen Mills.
650 0 $aAdvertising, Political.
650 6 $aPublicite politique.
650 6 $aPublicite politique$zE tats-Unis.
650 6 $aPropagande e lectorale.
650 6 $aPropagande e lectorale$zE tats-Unis.
650 6 $aMe dias$xAspect politique.
650 6 $aMe dias$xAspect politique$zE tats-Unis.
650 7 $aAdvertising, Political.$2fast$0(OCoLC)fst00797961
650 17 $aPolitieke communicatie.$2gtt
650 17 $aReclame.$2gtt
650 7 $aPublicite politique.$2ram
650 07 $aPolitische Werbung.$2swd
650 07 $aAufsatzsammlung.$2swd
700 1 $aKaid, Lynda Lee.
700 1 $aNimmo, Dan D.
700 1 $aSanders, Keith R.
776 08 $iOnline version:$tNew perspectives on political advertising.$dCarbondale : Southern Illinois University Press, ℗♭1986$w(OCoLC)558655726
830 0 $aPolitical communication yearbook (Unnumbered)
856 41 $3Table of contents$uhttp://www.gbv.de/dms/bowker/toc/9780809312641.pdf
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0743/86229507-d.html
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938 $aYBP Library Services$bYANK$n698849
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029 1 $aNLGGC$b037562193
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948 $hNO HOLDINGS IN P4A - 436 OTHER HOLDINGS