MARC record from Internet Archive

LEADER: 03575cam 2200625Ia 4500
001 ocn174131628
003 OCoLC
005 20180504024317.0
008 071012s2008 njua b 001 0 eng d
010 $a 2008295482
040 $aYDXCP$beng$cYDXCP$dBTCTA$dBAKER$dBWX$dUAT$dIXA$dDLC$dORX$dDEBBG$dOCL$dDEBSZ$dOCLCQ$dBDX$dOCLCF$dOCLCQ$dCDS$dUV1$dTHHCU$dVGM$dTHHCU$dOCLCQ$dOCLCO
019 $a779919365
020 $a0470185988
020 $a9780470185988
035 $a(OCoLC)174131628$z(OCoLC)779919365
050 00 $aHF6146.I58$bS53 2008
082 00 $a659.1/44$222
082 04 $a658.872
084 $aQR 760$2rvk
100 1 $aSharma, Chetan.
245 10 $aMobile advertising :$bsupercharge your brand in the exploding wireless market /$cChetan Sharma, Joe Herzog, Victor Melfi.
260 $aHoboken :$bJohn Wiley & Sons,$c℗♭2008.
300 $axxvii, 404 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 1 $a"There's plenty of buzz surrounding mobile advertising. The next step is transforming that buzz into real business. Mobile Advertising helps do that by covering the conceptual, analytical, and practical applications of mobile advertising, giving marketers, service providers, and investors in-depth guidance on tapping the full potential of mobile advertising."--Jacket.
505 00 $g1.$tA Brief History of Advertising --$g2.$tA Digital Revolution --$g3.$tA Five-Points Framework --$g4.$tIntroduction to Mobile Advertising --$g5.$tChallenges and Accelerators for Mobile Advertising --$g6.$tMobile Advertising Models --$g7.$tCase Studies from around the World --$g8.$tTechnology -- The Lifeblood of Digital Advertising --$g9.$tWhat Comes Next? --$g10.$tPerspectives --$g11.$tConclusion and Recommendations.
650 0 $aInternet advertising.
650 0 $aInternet marketing.
650 7 $aInternet advertising.$2fast$0(OCoLC)fst00977220
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aMobile Telekommunikation$2gnd
650 7 $aWerbung$2gnd
700 1 $aHerzog, Joe.
700 1 $aMelfi, Victor.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0829/2008295482-t.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016727614&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://www.gbv.de/dms/zbw/556351495.pdf$zKostenfrei
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016727614&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0829/2008295482-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0829/2008295482-d.html
856 4 $qimage/jpeg$uhttp://swbplus.bsz-bw.de/bsz281601100cov.htm$v20090320114307$3Cover
938 $aBaker & Taylor$bBKTY$c29.95$d22.46$i0470185988$n0007457026$sactive
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938 $aBaker and Taylor$bBTCP$nBK0007457026
938 $aYBP Library Services$bYANK$n2712866
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029 1 $aDEBSZ$b281601100
029 1 $aHEBIS$b205601049
029 1 $aNZ1$b11646578
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 212 OTHER HOLDINGS