MARC record from Internet Archive

LEADER: 02621cam a22003254a 4500
001 2007022784
003 DLC
005 20080403093700.0
008 070531s2008 nyu b 001 0 eng
010 $a 2007022784
020 $a9780805078329 (alk. paper)
020 $a0805078320 (alk. paper)
035 $a(OCoLC)ocn137325280
040 $aDLC$cDLC$dBAKER$dBTCTA$dYDXCP$dUPZ$dC#P$dDLC
050 00 $aHB97.3$b.S56 2008
082 00 $a330.1$222
100 1 $aShermer, Michael.
245 14 $aThe mind of the market :$bcompassionate apes, competitive humans, and other tales from evolutionary economics /$cMichael Shermer.
250 $a1st ed.
260 $aNew York :$bTimes Books,$c2008.
300 $axxiv, 308 p. ;$c25 cm.
504 $aIncludes bibliographical references (p. [263]-293) and index.
520 $aIn this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.--From publisher description.
505 0 $aPrologue: Economics for everyone -- The great leap forward -- Our folk economics -- Bottom-up capitalism -- Of pandas, products, and people -- Minding our money -- The extinction of homo economicus -- The value of virtue -- Why money can't buy you happiness -- Trust with credit verification -- The science of good rules -- Don't be evil -- Free to choose -- Epilogue: To open the world.
650 0 $aEvolutionary economics.
650 0 $aEconomics$xPsychological aspects.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0719/2007022784.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0740/2007022784-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0740/2007022784-d.html
856 41 $3Sample text$uhttp://www.loc.gov/catdir/enhancements/fy0828/2007022784-s.html