MARC record from Internet Archive

LEADER: 05541cam 2200925 a 4500
001 ocm50680271
003 OCoLC
005 20200609175857.0
008 030214s2002 nyua b 001 0beng
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050 00 $aGV884.J67$bL34 2002
082 04 $a796.323092$221
084 $aZX 3850$2rvk
084 $a796.323
100 1 $aLaFeber, Walter.
245 10 $aMichael Jordan and the new global capitalism /$cWalter LaFeber.
250 $aNew and expanded ed.
260 $aNew York :$bW.W. Norton & Co.,$c©2002.
300 $a220 pages :$billustrations ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 191-212) and index.
505 00 $tA Century of Preparation --$tThe North Carolina Legacy --$tThe Naismith Legacy --$tThe Legacy of the Harlem Rens and "Dr. J" --$tThe Globalization of Michael Jordan --$tEnter the Transnational Corporation --$tEnter the Swoosh --$tEnter the Communication Satellite --$tBittersweet Championships --$tSelling a Championship --$t"Basketball Is My Escape ... Everything Else Is So Complicated" --$tNew Frontiers--and Inner Cities --$tPerils of Globalization --$tGambling--and the Media --$tWrapping Himself in the Flag: The 1992 Olympics --$t"There's No Telling What Can Happen to the Business If China Truly Catches On" --$t"The Higher the Satellite, the Lower the Culture?" --$tA Faustian Bargain --$tTragedy --$tBaseball Interlude --$tThe Return --$t"The Greatest Endorser of the Twentieth-Century" or "An Insidious Form of Imperialism"? --$tExpanding the Empire --$tThe Swooshifying of the World --$tCapital versus Culture: Implications and Conclusions --$tSeptember 11 and After: The Struggle over the New Global Capitalism --$t"But Nothing Was Normal Anymore" --$tWhere, and Why, the New Global Capitalism Failed--and the Tragic Results --$tThe U.S. Response--Or, Are the New Technologies and American Democracy Compatible? --$tConclusion: The New Global Capitalism after September 11.
520 1 $a"From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brazen, massively wired new world to sell their products in every corner of the globe. In recent years, mass protests have failed to check globalization's spread. Indeed, Walter LaFever argues, the horrors of September 11th have to be understood in the context of globalization's causes and effects. His often-scathing examination of Nike and its particular dominion over the global marketplace links with the story of Michael Jordan and professional basketball to open a revealing window on American society today. LaFeber's timely analysis shows how the devices of triumphant capitalism, coupled with high-tech telecommunications, are conquering the nations of the world, one mind - one pair of feet - at a time."--BOOK JACKET.
600 10 $aJordan, Michael,$d1963-
610 20 $aNike (Firm)
600 17 $aJordan, Michael,$d1963-$2fast$0(OCoLC)fst00193447
610 27 $aNike (Firm)$2fast$0(OCoLC)fst00668131
650 7 $aCapitalism$xSocial aspects.$2fast$0(OCoLC)fst00846453
600 17 $aJordan, Michael I.$2larpcal
600 17 $aJordan, Michael (Sportler)$2swd
610 27 $aNike$gFirma$2gnd
650 0 $aBasketball players$zUnited States$vBiography.
650 0 $aSports$xMarketing.
650 0 $aInternational business enterprises.
650 0 $aCapitalism$xSocial aspects.
650 7 $aBasketball players.$2fast$0(OCoLC)fst00828280
650 7 $aInternational business enterprises.$2fast$0(OCoLC)fst00976774
650 7 $aSports$xMarketing.$2fast$0(OCoLC)fst01130476
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aGlobalização (aspectos econômicos)$2larpcal
650 7 $aCapitalismo.$2larpcal
650 7 $aEmpresas multinacionais.$2larpcal
650 7 $aEsportes (aspectos econômicos)$2larpcal
650 7 $aBasquetebol.$2larpcal
650 7 $aBasketball$2gnd
650 7 $aGlobalisierung$2gnd
650 7 $aMarketing$2gnd
650 7 $aMultinationales Unternehmen$2gnd
650 7 $aSport$2gnd
651 7 $aUSA.$2swd
655 7 $aBiographies.$2fast$0(OCoLC)fst01919896
655 4 $aBiographie.
655 7 $aBiographie.$2swd
655 7 $aBiographies.$2lcgft
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