MARC record from Internet Archive

LEADER: 02125cam a2200337 i 4500
001 2013018880
003 DLC
005 20151028080609.0
008 130603s2013 dcua b 000 0 eng
010 $a 2013018880
020 $a9780309261807 (paperback)
020 $z9780309261814 (pdf)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aTA158.5$b.M47 2013
082 00 $a620.001/4$223
245 00 $aMessaging for engineering :$bfrom research to action /$cCommittee on Implementing Engineering Messages, National Academy of Engineering of the National Academies.
264 1 $aWashington, D.C. :$bNational Academies Press,$c[2013]
300 $axii, 82 pages :$billustrations (chiefly color) ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $a"This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface.
504 $aIncludes bibliographical references.
505 0 $a1. Introduction -- The Value of Public Understanding of Engineering -- Changing the Conversation -- The Challenges of Rebranding -- Changing the Conversation : From Research to Action -- Outline of This Report -- Audiences for This Report -- 2. What Has Been Accomplished? -- Messaging Based On Changing the Conversation -- Messaging in the Spirit of Changing the Conversation -- Creation of New Tools and Resources -- 3. Call to Action -- The Basics -- Sector-Specific Actions -- Other Opportunities -- Conclusion -- Appendix A: Biographies of Committee Members -- Appendix B: Workshop Agenda -- Appendix C: List of Participants.
650 0 $aCommunication in engineering.
650 0 $aEngineering$xSocial aspects$zUnited States.
650 0 $aEngineers$xPublic relations$zUnited States.
710 2 $aNational Academy of Engineering.$bCommittee on Implementing Engineering Messages.
710 2 $aNational Academy of Engineering.
710 2 $aNational Academy of Engineering.$bCommittee on Public Understanding of Engineering Messages.$tChanging the conversation.