MARC record from Internet Archive

LEADER: 04450cam 2200853Ma 4500
001 ocn656358983
003 OCoLC
005 20200915083748.0
008 091202s2010 nyua ob 001 0 eng d
006 m o d
007 cr |n|||||||||
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024 8 $a9786612586521
024 8 $a9786611796754
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037 $a258652$bMIL
050 4 $aP90$b.T874 2010eb
072 7 $aSOC$x052000$2bisacsh
082 04 $a302.23$222
100 1 $aTurow, Joseph.
245 10 $aMedia today :$ban introduction to mass communication /$cJoseph Turow.
250 $a3rd ed., 2010 update.
260 $aNew York :$bRoutledge,$c2010.
300 $a1 online resource (xxxii, 679 pages) :$billustrations (chiefly color)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $apt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
588 0 $aPrint version record.
520 8 $aThroughout the course of this fascinating book, Joseph Turow repeatedly highlights the key distinctions between mass communication and other forms of communication helping students to become media literate, critical consumers.
650 0 $aMass media.
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aMass media.$2fast$0(OCoLC)fst01011219
655 4 $aElectronic books.
776 08 $iPrint version:$z9786612586521
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856 40 $3MyiLibrary$uhttp://www.myilibrary.com?id=179675
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856 40 $3Taylor & Francis$uhttps://www.taylorfrancis.com/books/e/9780203852101
856 40 $3Taylor & Francis$uhttps://www.taylorfrancis.com/books/e/9781136974168
856 41 $3MyiLibrary, Table of contents$uhttp://www.myilibrary.com?id=179675&ref=toc
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948 $hNO HOLDINGS IN P4A - 142 OTHER HOLDINGS