| Record ID | ia:mcquailsmasscomm0000mcqu_06ed |
| Source | Internet Archive |
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050 00 $aP90$b.M35 2010
080 $a302.23
082 00 $a302.23$222
084 $aAP 13500$2rvk
084 $aMS 7850$2rvk
100 1 $aMcQuail, Denis.
245 10 $aMcQuail's mass communication theory /$cDenis McQuail.
250 $a6th ed.
260 $aLondon ;$aThousand Oaks, Calif. :$bSage Publications,$c©2010.
260 $aThousand Oaks, CA :$bSAGE Publications,$c©2010.
300 $aviii, 621 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 574-613) and indexes.
505 0 $aPart 1: Preliminaries. Introduction to the book ; The rise of mass media -- Part 2: Theories. Concepts and models for mass communication ; Theory of media and society ; Mass communication and culture ; New media -- new theory? ; Normative theory of media and society -- Part 3: Structures. Media structure and performance : principles and accountability ; Media economics and governance ; Global mass communication -- Part 4: Organizations. The media organization : pressures and demands ; The production of media culture -- Part 5: Content. Media content : issues, concepts and methods of analysis ; Media genres and texts -- Part 6: Audiences. Audience theory and research traditions ; Audience formation and experience -- Part 7: Effects. Processes and models of media effects ; Social-cultural effects ; News, public opinion and political communication -- Epilogue. The future of mass communication -- Glossary.
520 $aA new edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. The market leader by some distance.
650 0 $aMass media.
650 7 $aMass media.$2fast$0(OCoLC)fst01011219
650 7 $aInformationstheorie$2gnd
650 7 $aMassenmedien$2gnd
650 7 $aMassenkommunikation.$2idszbz
650 7 $aTheorie.$2idszbz
650 7 $aMass media.$2nli
650 7 $aMédias.$2ram
650 7 $aCommunication.$2ram
650 7 $aInformation, Théorie de l'.$2ram
650 7 $aMédias$xPhilosophie.$2ram
650 7 $aMédias$xPublics.$2ram
650 7 $aMasskommunikation.$2sao
650 7 $aMasskommunikation$xteori, filosofi.$2sao
650 7 $aMassmedia.$2sao
655 4 $aEinführung.
655 7 $aEinführung.$2swd
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018974946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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