MARC record from Internet Archive

LEADER: 05099cam 2200685 a 4500
001 ocm60394984
003 OCoLC
005 20191202065747.0
008 050110s2006 caua b 001 0 eng
010 $a 2005920354
040 $aDLC$beng$cDLC$dMUQ$dBAKER$dNLGGC$dBTCTA$dYDXCP$dEXW$dA7U$dUXS$dOCLCF$dALAUL$dOCLCO$dOCLCQ$dOCLCA$dWURST
020 $a0534637973$q(pbk.)
020 $a9780534637972$q(pbk.)
035 $a(OCoLC)60394984
050 00 $aP90$b.B285 2006
082 00 $a302.23/01$222
082 04 $a302.2301$bB3M3$222
084 $a05.02$2bcl
100 1 $aBaran, Stanley J.
245 10 $aMass communication theory :$bfoundations, ferment, and future /$cStanley J. Baran, Dennis K. Davis.
250 $a4th ed.
260 $aBelmont, CA :$bThomson/Wadsworth,$c℗♭2006.
300 $axix, 412 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aWadsworth series in mass communication and journalism
504 $aIncludes bibliographical references (pages 387-404) and index.
505 00 $tThree Questions about Media --$tDefining and Redefining Mass Communication --$tFour Eras of Media Theory --$tThe Era of Mass Society and Mass Culture --$tEmergence of a Scientific Perspective on Mass Communication --$tThe Limited Effects Paradigm Emerges --$tCultural Criticism: A Challenge to the Limited Effects Paradigm --$tEffects Researchers Strike Back: Emergence of Moderate Effects --$tOngoing Debate over Issues --$tExploring Mass Communication Theory --$tSignificant People and Their Writing --$tMass Communication Theory --$tScience and Human Behavior --$tSchizophrenic Social Science --$tDefining Theory --$tMass Communication and Theory --$tExploring Mass Communication Theory --$tSignificant People and Their Writing --$tEra of Mass Society and Mass Culture --$tThe Rise of Media Industries and Mass Society Theory --$tThe Beginnings --$tThe Rise of Yellow Journalism --$tCycles of Mass Media Development and Decline --$tMass Society Critics and the Great Debate over Media --$tMass Society Theory Assumptions --$tRise of the Great Debate over Media --$tEarly Examples of Mass Society Theory --$tGemeinschaft and Gesellschaft --$tMechanical and Organic Solidarity --$tMass Society Theory in Contemporary Times --$tExploring Mass Communication Theory --$tSignificant People and Their Writing --$tThe Rise of Media Theory in the Age of Propaganda --$tThe Origin of Propaganda --$tPropaganda Comes to the United States --$tBehaviorism --$tFreudianism --$tMagic Bullet Theories --$tLasswell's Propaganda Theory --$tLippmann's Theory of Public Opinion Formation.
520 $aMASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. MASS COMMUNICATION THEORY helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.
520 1 $a"Authors Stanley J. Baran and Dennis K. Davis help you understand and apply mass communication theory--so you can make sense of the complex changes taking place in today's media environment. This book systematically explains the key differences between the various theories, how they developed in the past, how they are developing in the present, and--most important of all--how they can help us understand mass communication well into the twenty-first century. Book jacket."--Jacket.
650 0 $aMass media$xPhilosophy.
650 6 $aMass me dias$xPhilosophie.
650 7 $aMass media$xPhilosophy.$2fast$0(OCoLC)fst01011275
650 17 $aMassacommunicatie.$2gtt
650 17 $aTheoriee n.$2gtt
650 7 $aMedios de comunicacio n de masas.$2lemb
653 00 $amassamedia
653 00 $amass media
653 00 $acommunicatie
653 00 $acommunication
653 00 $acultuur
653 00 $aculture
653 00 $asamenleving
653 00 $asociety
653 00 $afilosofie
653 00 $aphilosophy
653 10 $aMass Communication
653 10 $aMassacommunicatie
700 1 $aDavis, Dennis K.
830 0 $aWadsworth series in mass communication and journalism.
938 $aBaker & Taylor$bBKTY$c113.95$d113.95$i0534637973$n0006159306$sactive
938 $aBaker and Taylor$bBTCP$n2005920354
938 $aYBP Library Services$bYANK$n2198032
029 1 $aAU@$b000027145062
029 1 $aNLGGC$b27672786X
029 1 $aNZ1$b9448794
029 1 $aYDXCP$b2198032
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 116 OTHER HOLDINGS