| Record ID | ia:marketsegmentati0000dibb |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketsegmentati0000dibb/marketsegmentati0000dibb_marc.xml |
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LEADER: 02948cam 2200721 a 4500
001 ocm33043074
003 OCoLC
005 20210510004648.0
008 950810s1996 enka b 001 0 eng
010 $a 95035968
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050 00 $aHF5415.127$b.D53 1996
082 00 $a658.8/35$220
084 $a85.40$2bcl
084 $aQP 621$2rvk
100 1 $aDibb, Sally,$d1963-
245 14 $aThe market segmentation workbook :$btarget marketing for marketing managers /$cSally Dibb and Lyndon Simkin.
260 $aLondon ;$aNew York :$bRoutledge,$c1996.
300 $axvii, 219 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Marketing workbooks
504 $aIncludes bibliographical references and index.
530 $aForms also available on 3.5" computer disk.
520 $aSegmentation involves the identification of target customer groups. This book explains the key aims behind the segmentation process and shows you in a step by step plan how to build up a strategy for identifying and targeting segments effectively.
650 0 $aMarket segmentation.
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 7 $aMarktsegmentierung$2gnd
650 17 $aMarktsegmentatie.$2gtt
650 7 $aMarchés à terme d'instruments financiers.$2ram
650 7 $aOptions (finances)$2ram
650 7 $aMarché financier.$2ram
650 7 $aMarketing.$2ram
650 7 $aPlanification stratégique.$2ram
653 0 $aMarket research
653 00 $amarktsegmentatie
653 00 $amarket segmentation
653 00 $amarketing
653 00 $amarketingtechnieken
653 00 $amarketing techniques
653 10 $aMarkets
653 10 $aMarkten
700 1 $aSimkin, Lyndon,$d1961-
830 0 $aMarketing workbooks.
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007215756&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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