MARC record from Internet Archive

LEADER: 03287cam 2200625 a 4500
001 ocm51495609
003 OCoLC
005 20191204094122.0
008 030109s2003 wau 000 0 eng d
007 co ugu||||||||
040 $aNLC$beng$cNLC$dIBS$dUKM$dBAKER$dYDXCP$dBDX$dOCLCF$dLTP$dCNNOR$dNLC$dOCLCO$dOCLCQ$dCN4WZ
015 $aGBA3Z4919$2bnb
015 $a20039100510$2can
015 $aC20039100510
016 $a(AMICUS)000027973395
016 $a20039100510
019 $a51315490$a51831420$a990020864$a1097230319
020 $a155180395X$q(pbk.)
020 $a9781551803951
035 $a(OCoLC)51495609$z(OCoLC)51315490$z(OCoLC)51831420$z(OCoLC)990020864$z(OCoLC)1097230319
050 4 $aHF5415$b.W58 2003
055 3 $aHF5415$bW58 2003
082 04 $a658.8$221
084 $acci1icc$2lacc
100 1 $aWithers, Jean,$d1944-
245 10 $aMarketing your service /$cJean Withers, Carol Vipperman.
250 $a4th ed.
260 $aBellingham, WA ;$aNorth Vancouver, BC :$bInternational Self-Counsel Press,$c2003.
300 $axi, 152 pages ;$c25 cm +$e1 computer disc.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aSelf-counsel business series
500 $aComputer disk in pocket on p. [3] cover.
505 0 $aIntroduction to service marketing -- Preparing your organization for marketing -- Developing a marketing plan -- Stating your company mission -- Gathering the facts about your business -- The fifth P -- Gathering the facts about outside influences -- Discovering problems and opportunities -- Setting goals and objectives -- Target markets and positioning -- Strategies -- The marketing action plan -- Implementing the marketing action plan.
520 $a"To effectively sell your service business, you must let people know that you exist and that you are better than your competition -- in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner. This book explains how to develop a marketing plan that will work for any service business -- from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market"--Publisher website (August 2007).
650 0 $aService industries$xMarketing.
650 0 $aProfessions$xMarketing.
650 0 $aSmall business marketing.
650 6 $aServices (Industrie)$xMarketing.
650 6 $aProfessions libe rales$xMarketing.
650 6 $aPetites et moyennes entreprises$xMarketing.
650 7 $aProfessions$xMarketing.$2fast$0(OCoLC)fst01078572
650 7 $aService industries$xMarketing.$2fast$0(OCoLC)fst01113447
650 7 $aSmall business marketing.$2fast$0(OCoLC)fst01121328
700 1 $aVipperman, Carol.
830 0 $aSelf-Counsel business series.
938 $aBaker & Taylor$bBKTY$c18.95$d14.21$i155180395X$n0004013251$sactive
938 $aBrodart$bBROD$n59091843$c$18.95
938 $aYBP Library Services$bYANK$n2027222
029 0 $aNLC$b000027973395
029 1 $aAU@$b000026513603
029 1 $aNZ1$b8358648
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 104 OTHER HOLDINGS