| Record ID | ia:marketingtourism0000horn |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingtourism0000horn/marketingtourism0000horn_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingtourism0000horn/marketingtourism0000horn_meta.mrc |
LEADER: 03908cam 2200685Ia 4500
001 ocm35694969
003 OCoLC
005 20201113202338.0
008 961008s1996 enka b 001 0 eng d
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015 $aGBA006236$2bnb
020 $a0412621703
020 $a9780412621703
020 $a1861523033
020 $a9781861523037
035 $a(OCoLC)35694969
043 $ae------
050 4 $aG155.E85$bH67 1996
082 04 $a338.4779068$bHOR
084 $a76.60$2bcl
084 $aQQ 960$2rvk
100 1 $aHorner, Susan.
245 10 $aMarketing tourism, hospitality and leisure in Europe /$cSusan Horner and John Swarbrooke.
260 $aLondon :$bInternational Thomson Business Press,$c1996.
300 $axxvi, 702 pages :$billustrations ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aTourism and hospitality management series
504 $aIncludes bibliographical references (pages 688-698) and index.
505 00 $g1.$tWhat is marketing? --$g2.$tWhat is Europe? --$g3.$tWhat are tourism, leisure and hospitality? --$g4.$tEuropean or consumers in Europe? --$g5.$tThe European market --$g6.$tThe European tourism, leisure and hospitality industries --$g7.$tThe European business environment --$g8.$tProduct --$g9.$tPrice --$g10.$tPlace --$g11.$tPromotion --$g12.$tWhere are we now? Current situation analysis --$g13.$tWhere do we want to go? The setting of goals and objectives --$g14.$tHow will we get there? Developing the strategy --$g15.$tHow will we know when we get there? Monitoring, review and evaluation --$g16.$tVisitor attractions --$g17.$tAccommodation --$g18.$tTourist destinations --$g19.$tTour operation --$g20.$tTransport --$g21.$tResorts --$g22.$tRetail travel --$g23.$tArts and entertainment --$g24.$tRecreation and sport --$g25.$tLeisure shopping --$g26.$tCatering --$g27.$tBusiness tourism --$g28.$tCompetition and competitive advantage --$g29.$tQuality --$g30.$tGreen issues --$g31.$tEthics and social responsibility --$g32.$tMarketing research --$g33.$tTourism, leisure and hospitality, other industries and the wider consumer society --$g34.$tEurope and globalization --$g35.$tConclusions --$g36.$tThe future of tourism, leisure and hospitality marketing in Europe.
650 0 $aTourism$zEurope$xMarketing.
650 0 $aHospitality industry$zEurope$xMarketing.
650 0 $aLeisure industry$zEurope$xMarketing.
650 1 $aHospitality industry$zEurope$xMarketing.
650 2 $aLeisure industry$zEurope$xMarketing.
650 7 $aHospitality industry$xMarketing.$2fast$0(OCoLC)fst00961149
650 7 $aLeisure industry$xMarketing.$2fast$0(OCoLC)fst00996070
650 7 $aTourism$xMarketing.$2fast$0(OCoLC)fst01153181
651 7 $aEurope.$2fast$0(OCoLC)fst01245064
650 7 $aGastgewerbe$2gnd
650 7 $aMarketing$2gnd
650 7 $aTourismus$2gnd
650 17 $aToerisme.$2gtt
650 17 $aMarketing.$2gtt
651 7 $aEuropa.$2swd
700 1 $aSwarbrooke, John.
776 08 $iOnline version:$aHorner, Susan.$tMarketing tourism, hospitality and leisure in Europe.$dLondon : International Thomson Business Press, 1996$w(OCoLC)760188943
830 0 $aTourism and hospitality management series.
938 $aBaker & Taylor$bBKTY$c34.99$d34.99$i1861523033$n0003530479$sactive
938 $aYBP Library Services$bYANK$n100120042
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029 1 $aUNITY$b054727618
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