| Record ID | ia:marketingstrateg0000busc |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingstrateg0000busc/marketingstrateg0000busc_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingstrateg0000busc/marketingstrateg0000busc_meta.mrc |
LEADER: 00688cam a2200217 a 4500
001 84082022
003 DLC
005 19880203000000.0
008 840821s1985 iluaf b 00110 eng
010 $a 84082022 //r88
020 $a0256028435
050 0 $aHF5415$b.B7765 1985
082 0 $a658.8$219
100 10 $aBusch, Paul S.
245 10 $aMarketing :$bstrategic foundations /$cPaul S. Busch, Michael J. Houston.
260 0 $aHomewood, Ill. :$bR.D. Irwin,$c1985.
300 $axxii, 881, 22 p., [8] p. of plates :$bill. (some col.) ;$c24 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographies and indexes.
650 0 $aMarketing.
700 10 $aHouston, Michael J.