MARC record from Internet Archive

LEADER: 03924cam 2200589 a 4500
001 ocm31375577
003 OCoLC
005 20191115233125.0
008 941005s1995 nyua b 001 0 eng
010 $a 94040075
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050 00 $aHF5415.2$b.A14 1995
080 0 $a658.8.012
082 00 $a658.83$221
084 $a85.40$2bcl
100 1 $aAaker, David A.
245 10 $aMarketing research /$cDavid A. Aaker, V. Kumar, George S. Day.
250 $a5th ed.
260 $aNew York :$bWiley,$c℗♭1995.
300 $axvi, 783 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tThe Nature and Scope of Marketing Research --$tA Decision-Making Perspective on Marketing Research --$tLearning Objectives --$tRole of Marketing Research in Managerial Decision Making --$tFactors that Influence Marketing Research Decisions --$tEthics in Marketing Research --$tThe Respondent's Ethics and Rights --$tInternational Marketing Research --$tEthical Dilemmas in Marketing Research --$tMarketing Research in Practice --$tLearning Objectives --$tInformation Systems, Decision Support Systems, and Marketing Research --$tMarketing Decision Support Systems --$tSuppliers of Information --$tCriteria for Selecting External Suppliers --$tThe International Marketing Research Industry --$tCareer Opportunities in Marketing Research --$tMarketing Research Jobs --$tThe Marketing Research Process --$tLearning Objectives --$tOverview of the Marketing Research Process --$tThe Preliminary Stages of the Marketing Research Process --$tPlanning a New HMO --$tThe International Marketing Research Process --$tThe Value of Research Information Using Bayesian Decision Theory --$tA VideOcart Test for Bestway Stores --$tSperry/MacLennan Architects and Planners --$tPhillips Electronics NV --$tPhilip Morris Enters Turkey --$tResearch Design and Implementation --$tLearning Objectives --$tResearch Approach --$tResearch Tactics and Implementation --$tBudgeting and Scheduling the Research Project --$tResearch Proposal --$tDesigning International Marketing Research --$tIssues in International Research Design --$tErrors in Research Design --$tReynolds Tobacco's Slide-Box Cigarettes.
520 $aThis revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It covers brand equity, customer satisfaction, total quality management, faxes, E-mail surveys and on-line databases.
650 0 $aMarketing research.
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 17 $aMarketing.$2gtt
650 17 $aMarktonderzoek.$2gtt
653 0 $aMarket research
700 1 $aKumar, V.,$d1957-
700 1 $aDay, George S.
776 08 $iOnline version:$aAaker, David A.$tMarketing research.$b5th ed.$dNew York : Wiley, ℗♭1995$w(OCoLC)895103936
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=809458&custom_att_2=simple_viewer
938 $aBaker & Taylor$bBKTY$c79.55$d79.55$i0471552542$n0002036655$sactive
938 $aBaker and Taylor$bBTCP$n94040075
938 $aYBP Library Services$bYANK$n419647
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 212 OTHER HOLDINGS