| Record ID | ia:marketingresearc0000mcda_z2f3 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingresearc0000mcda_z2f3/marketingresearc0000mcda_z2f3_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingresearc0000mcda_z2f3/marketingresearc0000mcda_z2f3_meta.mrc |
LEADER: 00950cam a2200265 a 4500
001 2001020090
003 DLC
005 20010503095940.0
008 010126s2002 ohua b 001 0 eng
010 $a 2001020090
020 $a0324067976
020 $a032412581X (disc)
040 $aDLC$cDLC
050 00 $aHF5415.2$b.M382 2002
082 00 $a658.8/3$221
100 1 $aMcDaniel, Carl D.
245 10 $aMarketing research :$bthe impact of the Internet /$cCarl McDaniel, Jr., Roger Gates.
250 $a5th ed.
260 $aCincinnati, Ohio :$bSouth-Western,$cc2002
300 $axxxii, 682, 36, 9 p. :$bcol. ill. ;$c26 cm. +$e1 computer optical disc (4 3/4 in.)
500 $aRev. ed. of: Contemporary marketing research. 4th. c1999.
504 $aIncludes bibliographical references (p. 26-36 of 3rd group) and index.
650 0 $aMarketing research.
700 1 $aGates, Roger H.,$d1942-
700 1 $aMcDaniel, Carl D.$tContemporary marketing research.