| Record ID | ia:marketingresearc0000mcda_d5a7 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingresearc0000mcda_d5a7/marketingresearc0000mcda_d5a7_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingresearc0000mcda_d5a7/marketingresearc0000mcda_d5a7_meta.mrc |
LEADER: 02420cam 2200481 a 4500
001 ocn228667390
003 OCoLC
005 20210212042909.0
008 080514s2009 onca b 001 0 eng
040 $aNLC$beng$cNLC$dCDX$dYDXCP$dS8J$dOCLCF$dNLC$dCWI$dOCLCQ
015 $a20089029240$2can
016 $a(AMICUS)000033947991
019 $a1016299197$a1080808644
020 $a9780470154113
020 $a047015411X
035 $a(OCoLC)228667390$z(OCoLC)1016299197$z(OCoLC)1080808644
050 4 $aHF5415.2$b.M39 2009
055 0 $aHF5415.2$bM39 2008
082 04 $a658.8/3$222
084 $acci1icc$2lacc
100 1 $aMcDaniel, Carl D.
245 10 $aMarketing research essentials /$cCarl McDaniel, Roger Gates, Subramanian Sivaramakrishnan.
250 $aCanadian ed.
260 $aMississauga, Ont. :$bJ. Wiley & Sons Canada,$c©2009.
300 $a1 volume (various pagings) :$billustrations (chiefly color) ;$c27 cm +$e1 CD-ROM
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
500 $aIncludes SPSS student version software 16.0.
505 0 $aThe role of marketing research in management decision making -- Problem definition, exploratory research and the research process -- Secondary data collection and management -- Qualitative research -- primary data collection: observation -- The concept of measurement and attitude scales -- Survey research -- Questionnaire design -- Primary data collection; experimentation and text marketing -- Basic sampling issues -- Sample size determination -- Data processing, fundamental data analysis, and the statistical testing of differences -- Bivariate correlation and regression -- Communicating the research results and managing marketing research.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research$vTextbooks.
650 6 $aMarketing$xRecherche$vManuels d'enseignement supérieur.
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
655 7 $aTextbooks.$2fast$0(OCoLC)fst01423863
700 1 $aGates, Roger H.,$d1942-
700 1 $aSivaramakrishnan, Subramanian.
938 $aCoutts Information Services$bCOUT$n8390370$c105.95 CAD
938 $aYBP Library Services$bYANK$n3029419
029 0 $aNLC$b000033947991
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 21 OTHER HOLDINGS