| Record ID | ia:marketingprimerk0000lanc |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingprimerk0000lanc/marketingprimerk0000lanc_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingprimerk0000lanc/marketingprimerk0000lanc_meta.mrc |
LEADER: 00822cam a22002658a 4500
001 5bcd76c698c442f0a1369ee5f88ca01a
003 UK-BiTAL
005 20050705153908.0
008 921210s1988 enk 000 ||eng|d
015 $aGB8846938$2bnb
020 $a0434910929 :
035 $a()0434910929
040 $dEA$dUK-BiTAL
050 00 $aHF5415
080 $a658.8
082 04 $a658.8$219
100 1 $aLancaster, Geoffrey A.
245 04 $aThe marketing primer :$bkey issues and topics explained /$cGeoff Lancaster and Lester Massingham.
260 $aOxford :$bHeinemann Professional for the Chartered Institute of Marketing,$c1988.
300 $a241p. ;$c25 cm.
440 4 $aThe marketing series
650 0 $aMarketing.
653 $aMarketing
700 1 $aMassingham, Lester.
710 2 $aChartered Institute of Marketing.