| Record ID | ia:marketingplannin0000jain_h4s3 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingplannin0000jain_h4s3/marketingplannin0000jain_h4s3_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingplannin0000jain_h4s3/marketingplannin0000jain_h4s3_meta.mrc |
LEADER: 00703cam a2200229 a 4500
001 99035181
003 DLC
005 19991028101538.0
008 990602s2000 ohua b 001 0 eng
010 $a 99035181
020 $a0324014805
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.J35 2000
082 00 $a658.8/02$221
100 1 $aJain, Subhash C.,$d1942-
245 10 $aMarketing planning & strategy /$cSubhash C. Jain.
246 3 $aMarketing planning and strategy
250 $a6th ed.
260 $aCincinnati, Ohio :$bSouth-Western College Pub.,$c2000.
300 $axviii, 925 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.