| Record ID | ia:marketingparadig0000mess |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingparadig0000mess/marketingparadig0000mess_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingparadig0000mess/marketingparadig0000mess_meta.mrc |
LEADER: 01770cam 2200493 a 4500
001 ocm31411959
003 OCoLC
005 20200722185150.0
008 941019s1995 ohua b 001 0 eng
010 $a 94041608
040 $aDLC$beng$cDLC$dBAKER$dBTCTA$dYDXCP$dBDX$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dEXG$dOCLCO
020 $a0538844949
020 $a9780538844949
035 $a(OCoLC)31411959
050 00 $aHF5415.13$b.M47 1995
082 00 $a658.8$220
100 1 $aMessinger, Paul R.
245 14 $aThe marketing paradigm :$ba guide for general managers /$cPaul R. Messinger.
250 $a1st ed.
260 $aCincinnati :$bSouth-Western College Pub.,$c©1995.
300 $axi, 237 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 0 $aSales promotion.
650 0 $aMarketing research.
650 0 $aMarketing$xManagement$vCase studies.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 7 $aSales promotion.$2fast$0(OCoLC)fst01103868
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
655 7 $aCase studies.$2lcgft
938 $aBaker & Taylor$bBKTY$c64.95$d64.95$i0538844949$n0002584570$sactive
938 $aBrodart$bBROD$n51597071$c$31.95
938 $aBaker and Taylor$bBTCP$n94041608
938 $aYBP Library Services$bYANK$n486409
938 $aYBP Library Services$bYANK$n8341020
029 1 $aAU@$b000011259770
029 1 $aNZ1$b1492968
029 1 $aYDXCP$b486409
994 $aZ0$bP4A
948 $hHELD BY P4A - 97 OTHER HOLDINGS