MARC record from Internet Archive

LEADER: 05383cam 2200985 a 4500
001 ocm28891003
003 OCoLC
005 20200628000409.0
008 930903s1994 caua b 001 0 eng
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050 00 $aJK528$b.N48 1994
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084 $aMG 70470$2rvk
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100 1 $aNewman, Bruce I.
245 14 $aThe marketing of the president :$bpolitical marketing as campaign strategy /$cBruce I. Newman.
260 $aThousand Oaks, CA :$bSage Publications,$c©1994.
300 $axvii, 165 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 152-153) and indexes.
520 $aWinning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
505 0 $aThe new political campaign technology -- The shifting winds of politics -- The powers that be -- Voter segmentation -- Candidate positioning -- Strategy formulation and implementation -- Dial-in democracy.
650 0 $aPresidents$zUnited States$xElection.
650 0 $aCampaign management$zUnited States.
650 0 $aPolitical campaigns$zUnited States.
650 0 $aMarketing$zUnited States.
650 6 $aPrésidents$zÉtats-Unis$xÉlection.
650 6 $aCampagnes électorales$zÉtats-Unis.
650 6 $aMarketing politique$zÉtats-Unis.
650 7 $aCampaign management.$2fast$0(OCoLC)fst00844867
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aPolitical campaigns.$2fast$0(OCoLC)fst01069212
650 7 $aPresidents$xElection.$2fast$0(OCoLC)fst01075747
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
610 17 $aUSA$bPresident$2gnd
610 27 $aUmschulungswerkstätten für Siedler und Auswanderer$gBitterfeld$2gnd
650 7 $aMarketing$2gnd
650 7 $aPolitik$2gnd
650 7 $aPräsidentenwahl$2gnd
650 7 $aWahlkampf$2gnd
650 17 $aVerkiezingscampagnes.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aPresidentschap.$2gtt
653 0 $aPresidents$aElections
653 0 $aUnited States
776 08 $iOnline version:$aNewman, Bruce I.$tMarketing of the president.$dThousand Oaks, CA : Sage Publications, ©1994$w(OCoLC)608102491
776 08 $iOnline version:$aNewman, Bruce I.$tMarketing of the president.$dThousand Oaks, CA : Sage Publications, ©1994$w(OCoLC)621275521
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0655/93032450-t.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006312850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht006254189.pdf
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006312850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0655/93032450-d.html
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