| Record ID | ia:marketingofhight0000mohr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingofhight0000mohr/marketingofhight0000mohr_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingofhight0000mohr/marketingofhight0000mohr_meta.mrc |
LEADER: 03118cam 22006614a 4500
001 ocm44818339
003 OCoLC
005 20180713212311.0
008 000814s2001 njua b 001 0 eng
010 $a 00063700
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020 $a9780130136060
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050 00 $aHC79.H53$bM64 2001
082 00 $a620/.0068/8$221
084 $a85.40$2bcl
084 $aQR 500$2rvk
084 $aZG 9210$2rvk
100 1 $aMohr, Jakki J.
245 10 $aMarketing of high-technology products and innovations /$cJakki Mohr.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$c℗♭2001.
300 $axvii, 414 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $gCh. 1.$tIntroduction to High Technology --$gCh. 2.$tStrategy and Corporate Culture in High-Technology Firms --$gCh. 3.$tRelationship Marketing: Partnerships and Alliances --$gCh. 4.$tMarket Orientation and R & D-Marketing Interaction in High-Technology Firms --$gCh. 5.$tMarketing Research in High-Tech Markets --$gCh. 6.$tUnderstanding High-Tech Customers --$gCh. 7.$tProduct Development and Management Issues in High-Tech Markets --$gCh. 8.$tDistribution Channels and Supply Chain Management in High-Tech Markets --$gCh. 9.$tPricing Considerations in High-Tech Markets --$gCh. 10.$tAdvertising and Promotion in High-Tech Markets: Tools to Build and Maintain Customer Relationships --$gCh. 11.$tE-Business and Internet Marketing --$gCh. 12.$tRealizing the Promise of Technology.
650 0 $aHigh technology industries$xMarketing.
650 7 $aHigh technology industries$xMarketing.$2fast$0(OCoLC)fst00956456
650 17 $aMarketing.$2gtt
650 17 $aHoogwaardige technologie.$2gtt
650 17 $aTechnische vernieuwing.$2gtt
650 17 $aProductontwikkeling.$2gtt
650 7 $aIndustrie$2gnd
650 7 $aMarketing$2gnd
650 7 $aSpitzentechnologie$2gnd
650 07 $aMarketing.$2ram
650 7 $aInnovations.$2ram
650 7 $aMarketing.$2ram
776 08 $iOnline version:$aMohr, Jakki J.$tMarketing of high-technology products and innovations.$dUpper Saddle River, N.J. : Prentice Hall, ℗♭2001$w(OCoLC)749171329
938 $aBaker & Taylor$bBKTY$c80.00$d80.00$i0130136069$n0003591249$sactive
938 $aBaker and Taylor$bBTCP$n00063700
938 $aIngram$bINGR$n9780130136060
938 $aYBP Library Services$bYANK$n100230426
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029 1 $aHEBIS$b095256555
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948 $hNO HOLDINGS IN P4A - 226 OTHER HOLDINGS