| Record ID | ia:marketingmanagem00pete_2 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingmanagem00pete_2/marketingmanagem00pete_2_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingmanagem00pete_2/marketingmanagem00pete_2_meta.mrc |
LEADER: 00923cam a22002898a 4500
001 6c13460c4eaa4941859302baa60801f8
003 UK-BiTAL
005 20050705132030.0
008 030213s2004 xxu 000 ||eng|d
020 $a0072552174 (alk. paper)$cCIP entry
020 $z0072551050 (international : alk. paper)
035 $a()0072552174
035 $a(DLC)2003044199
040 $aDLC$cDLC$dUK-BiTAL
050 00 $aHF5415.13
082 04 $a658.8$221
100 1 $aPeter, J. Paul.
245 10 $aMarketing management :$bknowledge and skills /$cJ. Paul Peter, James H. Donnelly.
250 $a7th ed.
260 $aBoston, Mass. :$bMcGraw-Hill,$cc2004.
300 $axix, 876p. ;$c26 cm.
440 0 $aMcGraw-Hill/Irwin series in marketing
500 $aPrevious ed.; 2001.
500 $aIncludes index.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xManagement$vCase studies.
700 1 $aDonnelly, James H.