| Record ID | ia:marketingmanagem00boyd_1 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingmanagem00boyd_1/marketingmanagem00boyd_1_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingmanagem00boyd_1/marketingmanagem00boyd_1_meta.mrc |
LEADER: 00931cam 2200265 a 4500
001 97022528 //r98
003 DLC
005 19980428075815.4
008 970616s1998 maua b 001 0 eng
010 $a 97022528 //r98
020 $a0256226326 (pbk. : alk. paper)
020 $a0071154299 (international)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.B669 1998
082 00 $a658.8$221
100 1 $aBoyd, Harper W.
245 10 $aMarketing management :$ba strategic approach with a global orientation /$cHarper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.
250 $a3rd ed.
260 $aBoston, Mass :$bIrwin/McGraw-Hill,$cc1998.
300 $axxii, 547 p. :$bill. ;$c26 cm.
440 4 $aThe Irwin/McGraw-Hill series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.
700 1 $aWalker, Orville C.
700 1 $aLarréché, Jean-Claude.